EFFECTIVENESS OF BRANDING OF INTERCOMPANY COOPERATION IN THE CONTEXT OF ECONOMY DIGITALISATION

EFFECTIVENESS OF BRANDING OF INTERCOMPANY COOPERATION IN THE CONTEXT OF ECONOMY DIGITALISATION

The research is devoted to the development of scientific and practical recommendations for the realisation of branding of interfirm cooperation in the conditions of digitalisation of the economy. In order to assess the effectiveness of branding in interfirm cooperation, a scientific and methodologic...

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Bibliographic Details
Main Authors:	Svitlana Kovalchuk, Iryna Perevozova, Dmytro Kobets
Format:	Article
Language:	English
Published:	Izdevnieciba “Baltija Publishing” 2023-08-01
Series:	Baltic Journal of Economic Studies
Subjects:	brand branding inter-firm interaction inter-firm interaction branding
Online Access:	http://baltijapublishing.lv/index.php/issue/article/view/2136

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