Managing a two-echelon supply chain with price, warranty and quality dependent demand

This paper deals with a two-layer supply chain composed of one manufacturer and one retailer for single-type product. The demand function of the end customers depends on quality, warranty, and sales price of the product. The profit functions of the manufacturer and the retailers are maximized under...

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Main Authors: Nikunja Mohan Modak, Shibaji Panda, Shib Sankar Sana
Format: Article
Language:English
Published: Taylor & Francis Group 2015-12-01
Series:Cogent Business & Management
Subjects:
Online Access:http://dx.doi.org/10.1080/23311975.2015.1011014
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author Nikunja Mohan Modak
Shibaji Panda
Shib Sankar Sana
author_facet Nikunja Mohan Modak
Shibaji Panda
Shib Sankar Sana
author_sort Nikunja Mohan Modak
collection DOAJ
description This paper deals with a two-layer supply chain composed of one manufacturer and one retailer for single-type product. The demand function of the end customers depends on quality, warranty, and sales price of the product. The profit functions of the manufacturer and the retailers are maximized under centralized and decentralized approaches. Our study suggests that the joint profit in centralized system is always more than the decentralized system. Finally, the surplus profit in centralized system is shared according to their profits in decentralized system.
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spelling doaj.art-d8e98a501b8d465aa9bc3f03a53d16ca2022-12-21T20:11:51ZengTaylor & Francis GroupCogent Business & Management2331-19752015-12-012110.1080/23311975.2015.10110141011014Managing a two-echelon supply chain with price, warranty and quality dependent demandNikunja Mohan Modak0Shibaji Panda1Shib Sankar Sana2University of KalyaniBengal Institute of TechnologyBhangar MahavidyalayaThis paper deals with a two-layer supply chain composed of one manufacturer and one retailer for single-type product. The demand function of the end customers depends on quality, warranty, and sales price of the product. The profit functions of the manufacturer and the retailers are maximized under centralized and decentralized approaches. Our study suggests that the joint profit in centralized system is always more than the decentralized system. Finally, the surplus profit in centralized system is shared according to their profits in decentralized system.http://dx.doi.org/10.1080/23311975.2015.1011014pricingqualitywarrantysupply chain
spellingShingle Nikunja Mohan Modak
Shibaji Panda
Shib Sankar Sana
Managing a two-echelon supply chain with price, warranty and quality dependent demand
Cogent Business & Management
pricing
quality
warranty
supply chain
title Managing a two-echelon supply chain with price, warranty and quality dependent demand
title_full Managing a two-echelon supply chain with price, warranty and quality dependent demand
title_fullStr Managing a two-echelon supply chain with price, warranty and quality dependent demand
title_full_unstemmed Managing a two-echelon supply chain with price, warranty and quality dependent demand
title_short Managing a two-echelon supply chain with price, warranty and quality dependent demand
title_sort managing a two echelon supply chain with price warranty and quality dependent demand
topic pricing
quality
warranty
supply chain
url http://dx.doi.org/10.1080/23311975.2015.1011014
work_keys_str_mv AT nikunjamohanmodak managingatwoechelonsupplychainwithpricewarrantyandqualitydependentdemand
AT shibajipanda managingatwoechelonsupplychainwithpricewarrantyandqualitydependentdemand
AT shibsankarsana managingatwoechelonsupplychainwithpricewarrantyandqualitydependentdemand