BENEFITS RESULTING FROM DEVELOPING LASTING RELATIONSHIPS WITH CUSTOMERS IN COMPANIES RENDERING SERVICES
An increase in the importance of keeping customers and building their loyalty is conditioned by the changes dynamics that determines the occurrence of specific trends in the market environment of companies rendering services. The examples of such trends include intensification of competitiveness, ma...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University od Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1362 |