Construction of Computer Training Course System for Higher Vocational Marketing Specialty under the Background of Internet

Under the background of "Internet ", e-commerce and network marketing have developed rapidly, and the students of marketing major in various industries also have higher requirements, so colleges and universities need to pay attention to the cultivation of marketing students. Because comput...

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Main Authors: Duan Xiaoyun, Li Xingyu, Zhao Song
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/12/e3sconf_icersd2020_05046.pdf
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author Duan Xiaoyun
Li Xingyu
Zhao Song
author_facet Duan Xiaoyun
Li Xingyu
Zhao Song
author_sort Duan Xiaoyun
collection DOAJ
description Under the background of "Internet ", e-commerce and network marketing have developed rapidly, and the students of marketing major in various industries also have higher requirements, so colleges and universities need to pay attention to the cultivation of marketing students. Because computer plays a great role in marketing, the marketing specialty in higher vocational colleges needs to be brought into the computer training course system to realize the construction of the computer course training system of higher vocational marketing specialty. This paper gives a brief overview of marketing major, analyzes the needs of computer knowledge and curriculum in higher vocational marketing major, and studies the construction path of computer training course system in higher vocational marketing major. Finally, the problems existing in the construction of computer training courses in higher vocational marketing specialty and their solutions are analyzed.
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spelling doaj.art-d8eb3b729cc74cfa96dff411a1becfb42022-12-21T19:03:38ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012360504610.1051/e3sconf/202123605046e3sconf_icersd2020_05046Construction of Computer Training Course System for Higher Vocational Marketing Specialty under the Background of InternetDuan Xiaoyun0Li Xingyu1Zhao Song2Jiangxi Tourism & Commerce Vocational CollegeJiangxi Tourism & Commerce Vocational CollegeJiangxi Tourism & Commerce Vocational CollegeUnder the background of "Internet ", e-commerce and network marketing have developed rapidly, and the students of marketing major in various industries also have higher requirements, so colleges and universities need to pay attention to the cultivation of marketing students. Because computer plays a great role in marketing, the marketing specialty in higher vocational colleges needs to be brought into the computer training course system to realize the construction of the computer course training system of higher vocational marketing specialty. This paper gives a brief overview of marketing major, analyzes the needs of computer knowledge and curriculum in higher vocational marketing major, and studies the construction path of computer training course system in higher vocational marketing major. Finally, the problems existing in the construction of computer training courses in higher vocational marketing specialty and their solutions are analyzed.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/12/e3sconf_icersd2020_05046.pdf
spellingShingle Duan Xiaoyun
Li Xingyu
Zhao Song
Construction of Computer Training Course System for Higher Vocational Marketing Specialty under the Background of Internet
E3S Web of Conferences
title Construction of Computer Training Course System for Higher Vocational Marketing Specialty under the Background of Internet
title_full Construction of Computer Training Course System for Higher Vocational Marketing Specialty under the Background of Internet
title_fullStr Construction of Computer Training Course System for Higher Vocational Marketing Specialty under the Background of Internet
title_full_unstemmed Construction of Computer Training Course System for Higher Vocational Marketing Specialty under the Background of Internet
title_short Construction of Computer Training Course System for Higher Vocational Marketing Specialty under the Background of Internet
title_sort construction of computer training course system for higher vocational marketing specialty under the background of internet
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/12/e3sconf_icersd2020_05046.pdf
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AT zhaosong constructionofcomputertrainingcoursesystemforhighervocationalmarketingspecialtyunderthebackgroundofinternet