Advertising Value and Attitude to Catalogs and Store Flyer Ads Among Croatian Consumers – SEM Approach

Advertising Value and Attitude to Catalogs and Store Flyer Ads Among Croatian Consumers – SEM Approach

Purpose – This research study aims to determine the influence of the factors of informativeness, entertainment, irritation, and credibility on the perception of the value of advertisements and the attitude to advertising through catalogs and store flyers among Croatian consumers. Design/methodology...

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Bibliographic Details
Main Author: Damir Dobrinić
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2020-01-01
Series:Tržište
Subjects:
catalogs
store flyers
model
the value of advertisements
attitude to advertising
Online Access:https://hrcak.srce.hr/file/364116

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