Predicting review helpfulness in the omnichannel retailing context: An elaboration likelihood model perspective

Predicting review helpfulness in the omnichannel retailing context: An elaboration likelihood model perspective

As increasingly retail enterprises have adopted the omnichannel retailing strategy, both online-generated and offline-generated reviews should be considered to better understand the helpfulness of online reviews in the omnichannel retailing context. Drawing on the Elaboration Likelihood Model, the p...

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Bibliographic Details
Main Authors: Zhebin Zhang, Haiyin Jiang, Chuanmei Zhou, Jingyi Zheng, Shuiqing Yang
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-09-01
Series:Frontiers in Psychology
Subjects:
review helpfulness
omnichannel retailing
review label
review context
review label-content relevance
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.958386/full

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