Time capital as a social imaginary

This paper discusses time as a form of regulating social life that integrates culturally and historically variable social imaginaries manifested within various economic, political and cultural spheres. While the ‘cyclical time’ of the archaic societies is based on a social imaginary of nature, the ‘...

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Main Authors: Ștefania Matei, Marian Preda
Format: Article
Language:English
Published: University of Bucharest 2020-06-01
Series:Journal of Comparative Research in Anthropology and Sociology
Subjects:
Online Access:http://compaso.eu/wpd/wp-content/uploads/2020/12/Compaso2020_111_MateiPreda.pdf
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author Ștefania Matei
Marian Preda
author_facet Ștefania Matei
Marian Preda
author_sort Ștefania Matei
collection DOAJ
description This paper discusses time as a form of regulating social life that integrates culturally and historically variable social imaginaries manifested within various economic, political and cultural spheres. While the ‘cyclical time’ of the archaic societies is based on a social imaginary of nature, the ‘linear time’ that marked the transition from the medieval to the modern culture follows a social imaginary of Newtonian mechanics. Time as a “commodity” that characterizes the Taylorist mode of production stands on a social imaginary of efficiency, predictability and controllability. These three notions have taken on new meanings under the imperatives of a digital economy, hence the algorithmic ideology that characterizes surveillance capitalism operates on a social imaginary of ‘time capital’. The new markets and business models of the digitally-mediated economy rely on a recursive and iterative logic through which ‘time capital’ is both converted to and from other forms of capital (social, cultural, financial) and operated on technically-induced processes of acceleration and deceleration.
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spelling doaj.art-d8fdab37db234a9f996925e02eb5bee02022-12-22T03:26:31ZengUniversity of BucharestJournal of Comparative Research in Anthropology and Sociology2068-03172020-06-011115158Time capital as a social imaginaryȘtefania Matei0Marian Preda1Faculty of Sociology and Social Work & Interdisciplinary School of Doctoral Studies, University of Bucharest, RomaniaFaculty of Sociology and Social Work, University of Bucharest, RomaniaThis paper discusses time as a form of regulating social life that integrates culturally and historically variable social imaginaries manifested within various economic, political and cultural spheres. While the ‘cyclical time’ of the archaic societies is based on a social imaginary of nature, the ‘linear time’ that marked the transition from the medieval to the modern culture follows a social imaginary of Newtonian mechanics. Time as a “commodity” that characterizes the Taylorist mode of production stands on a social imaginary of efficiency, predictability and controllability. These three notions have taken on new meanings under the imperatives of a digital economy, hence the algorithmic ideology that characterizes surveillance capitalism operates on a social imaginary of ‘time capital’. The new markets and business models of the digitally-mediated economy rely on a recursive and iterative logic through which ‘time capital’ is both converted to and from other forms of capital (social, cultural, financial) and operated on technically-induced processes of acceleration and deceleration.http://compaso.eu/wpd/wp-content/uploads/2020/12/Compaso2020_111_MateiPreda.pdfsocial imaginariestime capitalcommodificationdigital marketsalgorithmic timesurveillance capitalismentrepreneurship
spellingShingle Ștefania Matei
Marian Preda
Time capital as a social imaginary
Journal of Comparative Research in Anthropology and Sociology
social imaginaries
time capital
commodification
digital markets
algorithmic time
surveillance capitalism
entrepreneurship
title Time capital as a social imaginary
title_full Time capital as a social imaginary
title_fullStr Time capital as a social imaginary
title_full_unstemmed Time capital as a social imaginary
title_short Time capital as a social imaginary
title_sort time capital as a social imaginary
topic social imaginaries
time capital
commodification
digital markets
algorithmic time
surveillance capitalism
entrepreneurship
url http://compaso.eu/wpd/wp-content/uploads/2020/12/Compaso2020_111_MateiPreda.pdf
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