Re-experience Japan Post Covid-19 Pandemic: The Impact of Muslim-friendly Japanese Street Food on Malaysian Muslims Tourists Behavioral Intention
Several chapters of the Holy Quran have mentioned that tourism is a "Muslim's right." The Quran also revealed that Muslims could visit non-Muslim countries for entertainment, religious, and educational purposes; but has warned its followers to avoid indulging in any behaviors against...
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| Format: | Article |
| Language: | English |
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UiTM Press
2021-06-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://myjms.mohe.gov.my/index.php/JIBE/article/view/14210/7311 |
| _version_ | 1797435004964306944 |
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| author | Tengku Sharifeleani Ratul Maknu Hasman Abdul Manan Shahira Ariffin |
| author_facet | Tengku Sharifeleani Ratul Maknu Hasman Abdul Manan Shahira Ariffin |
| author_sort | Tengku Sharifeleani Ratul Maknu |
| collection | DOAJ |
| description | Several chapters of the Holy Quran have mentioned that tourism is a "Muslim's right." The Quran also revealed that Muslims could visit non-Muslim countries for entertainment, religious, and educational purposes; but has warned its followers to avoid indulging in any behaviors against Islamic law, potentially diluting their faith. Food is a significant component of tourism. However, information about non-Muslim country's local street food effects on Muslim tourists' intention to revisit the destination is somewhat limited. Therefore, this study aims to understand Muslim-friendly Japanese street food's impact on Malaysian Malay Muslims' intention to re-experience Japan post-Covid-19 pandemic via the extended Theory of Planned Behavior. The research may perhaps be part of the early initiatives toward examining Malaysian Malay Muslim tourists' fondness for Muslim-friendly street foods in non-Muslim nations (such as Japan). It may well be an indication of their desire to revisit those countries post the Covid-19 pandemic. Recognizing the variations of food choice behaviors, especially across cultures, denotes a vital information source for relevant agencies in Malaysia and Japan involved in marketing and promoting Japan as a tourist destination post-Covid-19. Japanese street food may well act as the catalyst to revive the tourism economy of both nations. |
| first_indexed | 2024-03-09T10:41:02Z |
| format | Article |
| id | doaj.art-d9015b10a50440e69ef0f4ef78f2cb12 |
| institution | Directory Open Access Journal |
| issn | 2550-1429 |
| language | English |
| last_indexed | 2024-03-09T10:41:02Z |
| publishDate | 2021-06-01 |
| publisher | UiTM Press |
| record_format | Article |
| series | Journal of International Business, Economics and Entrepreneurship |
| spelling | doaj.art-d9015b10a50440e69ef0f4ef78f2cb122023-12-01T14:20:09ZengUiTM PressJournal of International Business, Economics and Entrepreneurship2550-14292021-06-0161687710.24191/jibe.v6i1.14210Re-experience Japan Post Covid-19 Pandemic: The Impact of Muslim-friendly Japanese Street Food on Malaysian Muslims Tourists Behavioral IntentionTengku Sharifeleani Ratul Maknu0Hasman Abdul Manan1Shahira Ariffin2Faculty of Business and Management, Universiti Teknologi MARA, Seremban 3, Negeri Sembilan, MalaysiaFaculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Selangor, MalaysiaFaculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Selangor, MalaysiaSeveral chapters of the Holy Quran have mentioned that tourism is a "Muslim's right." The Quran also revealed that Muslims could visit non-Muslim countries for entertainment, religious, and educational purposes; but has warned its followers to avoid indulging in any behaviors against Islamic law, potentially diluting their faith. Food is a significant component of tourism. However, information about non-Muslim country's local street food effects on Muslim tourists' intention to revisit the destination is somewhat limited. Therefore, this study aims to understand Muslim-friendly Japanese street food's impact on Malaysian Malay Muslims' intention to re-experience Japan post-Covid-19 pandemic via the extended Theory of Planned Behavior. The research may perhaps be part of the early initiatives toward examining Malaysian Malay Muslim tourists' fondness for Muslim-friendly street foods in non-Muslim nations (such as Japan). It may well be an indication of their desire to revisit those countries post the Covid-19 pandemic. Recognizing the variations of food choice behaviors, especially across cultures, denotes a vital information source for relevant agencies in Malaysia and Japan involved in marketing and promoting Japan as a tourist destination post-Covid-19. Japanese street food may well act as the catalyst to revive the tourism economy of both nations.https://myjms.mohe.gov.my/index.php/JIBE/article/view/14210/7311covid-19japanmalaysian muslimmuslim-friendlystreet food |
| spellingShingle | Tengku Sharifeleani Ratul Maknu Hasman Abdul Manan Shahira Ariffin Re-experience Japan Post Covid-19 Pandemic: The Impact of Muslim-friendly Japanese Street Food on Malaysian Muslims Tourists Behavioral Intention Journal of International Business, Economics and Entrepreneurship covid-19 japan malaysian muslim muslim-friendly street food |
| title | Re-experience Japan Post Covid-19 Pandemic: The Impact of Muslim-friendly Japanese Street Food on Malaysian Muslims Tourists Behavioral Intention |
| title_full | Re-experience Japan Post Covid-19 Pandemic: The Impact of Muslim-friendly Japanese Street Food on Malaysian Muslims Tourists Behavioral Intention |
| title_fullStr | Re-experience Japan Post Covid-19 Pandemic: The Impact of Muslim-friendly Japanese Street Food on Malaysian Muslims Tourists Behavioral Intention |
| title_full_unstemmed | Re-experience Japan Post Covid-19 Pandemic: The Impact of Muslim-friendly Japanese Street Food on Malaysian Muslims Tourists Behavioral Intention |
| title_short | Re-experience Japan Post Covid-19 Pandemic: The Impact of Muslim-friendly Japanese Street Food on Malaysian Muslims Tourists Behavioral Intention |
| title_sort | re experience japan post covid 19 pandemic the impact of muslim friendly japanese street food on malaysian muslims tourists behavioral intention |
| topic | covid-19 japan malaysian muslim muslim-friendly street food |
| url | https://myjms.mohe.gov.my/index.php/JIBE/article/view/14210/7311 |
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