Marketing claims, promotional strategies, and product information on Malaysian e-cigarette retailer websites-a content analysis

Marketing claims, promotional strategies, and product information on Malaysian e-cigarette retailer websites-a content analysis

Abstract Background Marketing and sales of e-cigarettes are unregulated in Malaysia. We analyzed content displayed on e-cigarette retailer websites to identify marketing claims, promotional strategies, and product details in the year 2022. Methods We analyzed 30 Malaysia-based retailer websites usin...

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Bibliographic Details
Main Authors: Sameeha Misriya Shroff, Chandrashekhar T Sreeramareddy
Format: Article
Language:English
Published: BMC 2024-01-01
Series:Substance Abuse Treatment, Prevention, and Policy
Subjects:
E-Cigarette use
Online Marketing
Online sales
Regulation
Vape.
Online Access:https://doi.org/10.1186/s13011-024-00592-z

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