Awareness of Consumer Rights: A Comparative Study
This study compares the awareness of consumer rights in a metropolitan city as against remote areas. The primary data has been analysed to examine the impact of geographical location and occupation on customer awareness. The study covers five factors, i.e., Cash Memo, MRP, Standardization Mark,...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ramanujan College, University of Delhi, Delhi, India
2017-11-01
|
| Series: | Ramanujan International Journal of Business and Research |
| Subjects: | |
| Online Access: | https://rijbr.in/1/article/view/132/132 |
| _version_ | 1797660006086082560 |
|---|---|
| author | Dr. Kanwal Jeet Singh Dr. Minakshi Lehkar Ms. Suchi Patti |
| author_facet | Dr. Kanwal Jeet Singh Dr. Minakshi Lehkar Ms. Suchi Patti |
| author_sort | Dr. Kanwal Jeet Singh |
| collection | DOAJ |
| description | This study compares the awareness of consumer rights in a metropolitan city as against remote areas. The primary data has been analysed to examine the impact of geographical location and occupation on customer awareness.
The study covers five factors, i.e., Cash Memo, MRP, Standardization Mark, Expiry Date and Quantity Check, which were considered by the consumers while purchasing the goods or services. Awareness of consumer rights - to be informed, to choose, to safety, to be heard, to seek redress and to consumer education are examined under the study. Furthermore, five modes of generating consumer awareness are considered, i.e., Govt. advertising campaigns, NGO's, consumer organisations, workshops and public gatherings. The research was conducted through a survey of respondents using a structured questionnaire. The study points to the pressing need for empowerment of the rural consumer. |
| first_indexed | 2024-03-11T18:24:28Z |
| format | Article |
| id | doaj.art-d91b16e8ed6240d2b1af9bc81c979ddc |
| institution | Directory Open Access Journal |
| issn | 2455-5959 2583-0171 |
| language | English |
| last_indexed | 2024-03-11T18:24:28Z |
| publishDate | 2017-11-01 |
| publisher | Ramanujan College, University of Delhi, Delhi, India |
| record_format | Article |
| series | Ramanujan International Journal of Business and Research |
| spelling | doaj.art-d91b16e8ed6240d2b1af9bc81c979ddc2023-10-14T11:00:20ZengRamanujan College, University of Delhi, Delhi, IndiaRamanujan International Journal of Business and Research2455-59592583-01712017-11-01217584https://doi.org/10.51245/rijbr.v2i1.2017.132Awareness of Consumer Rights: A Comparative StudyDr. Kanwal Jeet Singh0Dr. Minakshi Lehkar1Ms. Suchi Patti2Department of Commerce, Ramanujan CollegeDepartment of English, Ramanujan College, University of Delhi Department of Commerce, Ramanujan College, University of DelhiThis study compares the awareness of consumer rights in a metropolitan city as against remote areas. The primary data has been analysed to examine the impact of geographical location and occupation on customer awareness. The study covers five factors, i.e., Cash Memo, MRP, Standardization Mark, Expiry Date and Quantity Check, which were considered by the consumers while purchasing the goods or services. Awareness of consumer rights - to be informed, to choose, to safety, to be heard, to seek redress and to consumer education are examined under the study. Furthermore, five modes of generating consumer awareness are considered, i.e., Govt. advertising campaigns, NGO's, consumer organisations, workshops and public gatherings. The research was conducted through a survey of respondents using a structured questionnaire. The study points to the pressing need for empowerment of the rural consumer.https://rijbr.in/1/article/view/132/132consumer rightsconsumer awarenessconsumer organisations |
| spellingShingle | Dr. Kanwal Jeet Singh Dr. Minakshi Lehkar Ms. Suchi Patti Awareness of Consumer Rights: A Comparative Study Ramanujan International Journal of Business and Research consumer rights consumer awareness consumer organisations |
| title | Awareness of Consumer Rights: A Comparative Study |
| title_full | Awareness of Consumer Rights: A Comparative Study |
| title_fullStr | Awareness of Consumer Rights: A Comparative Study |
| title_full_unstemmed | Awareness of Consumer Rights: A Comparative Study |
| title_short | Awareness of Consumer Rights: A Comparative Study |
| title_sort | awareness of consumer rights a comparative study |
| topic | consumer rights consumer awareness consumer organisations |
| url | https://rijbr.in/1/article/view/132/132 |
| work_keys_str_mv | AT drkanwaljeetsingh awarenessofconsumerrightsacomparativestudy AT drminakshilehkar awarenessofconsumerrightsacomparativestudy AT mssuchipatti awarenessofconsumerrightsacomparativestudy |