Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews
A major source of failure for new ventures is the entrepreneurs’ misunderstanding of the product-market fit. Recently, researchers have suggested that to get a better understanding of the product-market fit, entrepreneurs should “get out of the building” and interview many customers. This approach,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2015-03-01
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| Series: | New England Journal of Entrepreneurship |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-18-01-2015-B004/full/pdf?title=out-of-the-building-into-the-fire-an-analysis-of-cognitive-biases-during-entrepreneurial-interviews |
| _version_ | 1819043531924176896 |
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| author | Tianxu Chen Mark Simon John Kim Brian Poploskie |
| author_facet | Tianxu Chen Mark Simon John Kim Brian Poploskie |
| author_sort | Tianxu Chen |
| collection | DOAJ |
| description | A major source of failure for new ventures is the entrepreneurs’ misunderstanding of the product-market fit. Recently, researchers have suggested that to get a better understanding of the product-market fit, entrepreneurs should “get out of the building” and interview many customers. This approach, while advantageous, is not without drawbacks. This article presents a conceptual model that incorporates the characteristics of “getting out of the building” to conduct customer interviews, and the biases that can arise to influence the entrepreneurs’ misjudgment of the product-market fit. We provide recommendations to overcome these biases. |
| first_indexed | 2024-12-21T09:58:16Z |
| format | Article |
| id | doaj.art-d924616666874878878bbfa21f0208a0 |
| institution | Directory Open Access Journal |
| issn | 2574-8904 |
| language | English |
| last_indexed | 2024-12-21T09:58:16Z |
| publishDate | 2015-03-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | New England Journal of Entrepreneurship |
| spelling | doaj.art-d924616666874878878bbfa21f0208a02022-12-21T19:08:01ZengEmerald PublishingNew England Journal of Entrepreneurship2574-89042015-03-01181597010.1108/NEJE-18-01-2015-B004Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviewsTianxu Chen0Mark Simon1John Kim2Brian Poploskie3Oakland UniversityOakland UniversityOakland UniversityOakland UniversityA major source of failure for new ventures is the entrepreneurs’ misunderstanding of the product-market fit. Recently, researchers have suggested that to get a better understanding of the product-market fit, entrepreneurs should “get out of the building” and interview many customers. This approach, while advantageous, is not without drawbacks. This article presents a conceptual model that incorporates the characteristics of “getting out of the building” to conduct customer interviews, and the biases that can arise to influence the entrepreneurs’ misjudgment of the product-market fit. We provide recommendations to overcome these biases.https://www.emerald.com/insight/content/doi/10.1108/NEJE-18-01-2015-B004/full/pdf?title=out-of-the-building-into-the-fire-an-analysis-of-cognitive-biases-during-entrepreneurial-interviewsbiases; interviewentrepreneurproductmarket fitopportunity identification |
| spellingShingle | Tianxu Chen Mark Simon John Kim Brian Poploskie Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews New England Journal of Entrepreneurship biases; interview entrepreneur productmarket fit opportunity identification |
| title | Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews |
| title_full | Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews |
| title_fullStr | Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews |
| title_full_unstemmed | Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews |
| title_short | Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews |
| title_sort | out of the building into the fire an analysis of cognitive biases during entrepreneurial interviews |
| topic | biases; interview entrepreneur productmarket fit opportunity identification |
| url | https://www.emerald.com/insight/content/doi/10.1108/NEJE-18-01-2015-B004/full/pdf?title=out-of-the-building-into-the-fire-an-analysis-of-cognitive-biases-during-entrepreneurial-interviews |
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