Rebranding Samosir Island As City of Foreign Tourists
Tourism contributes greatly to a developing country as one of the driving sectors of the economy. The government and the management of tourist destinations must consistently improve the quality of tourism in terms of destinations, industries, institutions, and marketing because of the scope of tour...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Bina Praja Press
2023-04-01
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| Series: | Jurnal Bina Praja |
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| Online Access: | https://jurnal.kemendagri.go.id/index.php/jbp/article/view/1637 |
| _version_ | 1797822222033747968 |
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| author | Bonataon Maruli Timothy Vincent Simandjorang Robby Firman Syah Citra Permatasari Siti Hanifa Azanda Indra Mudrawan Novi Savarianti Fahrani |
| author_facet | Bonataon Maruli Timothy Vincent Simandjorang Robby Firman Syah Citra Permatasari Siti Hanifa Azanda Indra Mudrawan Novi Savarianti Fahrani |
| author_sort | Bonataon Maruli Timothy Vincent Simandjorang |
| collection | DOAJ |
| description |
Tourism contributes greatly to a developing country as one of the driving sectors of the economy. The government and the management of tourist destinations must consistently improve the quality of tourism in terms of destinations, industries, institutions, and marketing because of the scope of tourism and the movement of millions of people on indirect tourist trips. So far, foreign tourists have become familiar with tourist destinations in Bali and Lombok. However, many tourist destinations in Indonesia have not been maximally introduced, like Samosir Island at Lake Toba Region. In 2016, the Government of Indonesia envisioned making Toba become the Monaco of Asia. This article examines the factors affecting how long visitors from other countries remain when vacationing in Samosir, a popular international travel destination in Indonesia. Using 100 hundred samples of international travelers' empirical modeling is carried out using a quantitative approach through Ordinary Least Squares (OLS) and descriptive analysis. The quality of the accommodations, infrastructure, and rising travel costs contribute to longer travel time for tourists. Although it does not considerably shorten the length of stay in Samosir, rising vacation expenditures in other locations are a bonus for adventurous foreign tourists in Indonesia. Although the appeal of nature and its peace appeal to visitors from abroad, income levels do not greatly raise demand for international visitors to Samosir. As an effort, brand management is needed to improve the image of Samosir Island as the city of foreign tourists in Indonesia.
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| first_indexed | 2024-03-13T10:05:51Z |
| format | Article |
| id | doaj.art-d92a10b3765d484888b81d7dc57a9dc3 |
| institution | Directory Open Access Journal |
| issn | 2085-4323 2503-3360 |
| language | English |
| last_indexed | 2024-03-13T10:05:51Z |
| publishDate | 2023-04-01 |
| publisher | Bina Praja Press |
| record_format | Article |
| series | Jurnal Bina Praja |
| spelling | doaj.art-d92a10b3765d484888b81d7dc57a9dc32023-05-22T19:15:54ZengBina Praja PressJurnal Bina Praja2085-43232503-33602023-04-0115110.21787/jbp.15.2023.59-72Rebranding Samosir Island As City of Foreign TouristsBonataon Maruli Timothy Vincent Simandjorang0Robby Firman Syah1Citra Permatasari2Siti Hanifa Azanda3Indra Mudrawan4Novi Savarianti Fahrani5National Research and Innovation Agency Republic of Indonesia (BRIN)National Research and Innovation Agency Republic of Indonesia (BRIN)National Research and Innovation Agency Republic of Indonesia (BRIN)National Research and Innovation Agency Republic of Indonesia (BRIN)National Research and Innovation Agency Republic of Indonesia (BRIN)National Research and Innovation Agency Republic of Indonesia (BRIN) Tourism contributes greatly to a developing country as one of the driving sectors of the economy. The government and the management of tourist destinations must consistently improve the quality of tourism in terms of destinations, industries, institutions, and marketing because of the scope of tourism and the movement of millions of people on indirect tourist trips. So far, foreign tourists have become familiar with tourist destinations in Bali and Lombok. However, many tourist destinations in Indonesia have not been maximally introduced, like Samosir Island at Lake Toba Region. In 2016, the Government of Indonesia envisioned making Toba become the Monaco of Asia. This article examines the factors affecting how long visitors from other countries remain when vacationing in Samosir, a popular international travel destination in Indonesia. Using 100 hundred samples of international travelers' empirical modeling is carried out using a quantitative approach through Ordinary Least Squares (OLS) and descriptive analysis. The quality of the accommodations, infrastructure, and rising travel costs contribute to longer travel time for tourists. Although it does not considerably shorten the length of stay in Samosir, rising vacation expenditures in other locations are a bonus for adventurous foreign tourists in Indonesia. Although the appeal of nature and its peace appeal to visitors from abroad, income levels do not greatly raise demand for international visitors to Samosir. As an effort, brand management is needed to improve the image of Samosir Island as the city of foreign tourists in Indonesia. https://jurnal.kemendagri.go.id/index.php/jbp/article/view/1637foreign touristinternational tourismcity brandingSamosir |
| spellingShingle | Bonataon Maruli Timothy Vincent Simandjorang Robby Firman Syah Citra Permatasari Siti Hanifa Azanda Indra Mudrawan Novi Savarianti Fahrani Rebranding Samosir Island As City of Foreign Tourists Jurnal Bina Praja foreign tourist international tourism city branding Samosir |
| title | Rebranding Samosir Island As City of Foreign Tourists |
| title_full | Rebranding Samosir Island As City of Foreign Tourists |
| title_fullStr | Rebranding Samosir Island As City of Foreign Tourists |
| title_full_unstemmed | Rebranding Samosir Island As City of Foreign Tourists |
| title_short | Rebranding Samosir Island As City of Foreign Tourists |
| title_sort | rebranding samosir island as city of foreign tourists |
| topic | foreign tourist international tourism city branding Samosir |
| url | https://jurnal.kemendagri.go.id/index.php/jbp/article/view/1637 |
| work_keys_str_mv | AT bonataonmarulitimothyvincentsimandjorang rebrandingsamosirislandascityofforeigntourists AT robbyfirmansyah rebrandingsamosirislandascityofforeigntourists AT citrapermatasari rebrandingsamosirislandascityofforeigntourists AT sitihanifaazanda rebrandingsamosirislandascityofforeigntourists AT indramudrawan rebrandingsamosirislandascityofforeigntourists AT novisavariantifahrani rebrandingsamosirislandascityofforeigntourists |