HOW TO BUILD A SUCCESSFUL BALANCED SCORECARD
The Balanced Scorecard concept has been adopted by all types of organizations (manufacturing and service, for-profit and not-for-profit, private and public) in virtually every developed and developing nation in the world and it has evolved from its initial purpose of an improved performance measurem...
Main Authors: | Oana Adriana GICĂ, Ovidiu Ioan MOISESCU |
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Format: | Article |
Language: | English |
Published: |
Universitaria Press Craiova
2007-01-01
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Series: | Management & Marketing |
Subjects: | |
Online Access: | http://www.mnmk.ro/documents/2007/2007-16.pdf |
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