The Outsider and the Feudal Man: on McLuhan’s Don Quixote
This proposal provides an insight into the role played by Cervantes within McLuhan’s mediology, inspired by the social impact of the literary imaginary and narrative processes. In The Gutenberg Galaxy, McLuhan focuses on Don Quixote along with the communicative shifts engendered by the transition fr...
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| Format: | Article |
| Language: | English |
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Mimesis Edizioni, Milano
2022-02-01
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| Series: | Im@go. A Journal of the Social Imaginary |
| Subjects: | |
| Online Access: | https://cab.unime.it/journals/index.php/IMAGO/article/view/3386 |
| _version_ | 1797957489516347392 |
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| author | Andrea Lombardinilo |
| author_facet | Andrea Lombardinilo |
| author_sort | Andrea Lombardinilo |
| collection | DOAJ |
| description | This proposal provides an insight into the role played by Cervantes within McLuhan’s mediology, inspired by the social impact of the literary imaginary and narrative processes. In The Gutenberg Galaxy, McLuhan focuses on Don Quixote along with the communicative shifts engendered by the transition from manuscript to the printed word. The rise of printing leads to individualism, autonomy and new forms of nationalism, as Cervantes outlines in presenting “the case of the feudal man confronted with a newly visually quantified and homogeneous world” (McLuhan, 2011: 242). McLuhan identifies Don Quixote as an outsider and a kind of alienated man whose contemporary complexity stems from the incompatibility between the linear organization of printing culture and electric simultaneity. Don Quixote is the emblem of such a social imaginary engendered by the evolution of communicative patterns. Hence the reference to Riesman’s “inner direction towards remote goals”, thus considering the “print culture and the perspective and vanishing point organization of space that are part of it” (McLuhan, 2011: 244). |
| first_indexed | 2024-04-11T00:04:51Z |
| format | Article |
| id | doaj.art-d938d07fd84649e894971dfbda10435b |
| institution | Directory Open Access Journal |
| issn | 2281-8138 |
| language | English |
| last_indexed | 2024-04-11T00:04:51Z |
| publishDate | 2022-02-01 |
| publisher | Mimesis Edizioni, Milano |
| record_format | Article |
| series | Im@go. A Journal of the Social Imaginary |
| spelling | doaj.art-d938d07fd84649e894971dfbda10435b2023-01-09T12:16:11ZengMimesis Edizioni, MilanoIm@go. A Journal of the Social Imaginary2281-81382022-02-0101816718310.7413/2281813819142715The Outsider and the Feudal Man: on McLuhan’s Don QuixoteAndrea Lombardinilo0<div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column"> <p><span>Department of Legal and Social Sciences </span><span>| </span><span>Gabriele d’Annunzio University of Chieti-Pescara</span></p> </div> </div> </div> </div>This proposal provides an insight into the role played by Cervantes within McLuhan’s mediology, inspired by the social impact of the literary imaginary and narrative processes. In The Gutenberg Galaxy, McLuhan focuses on Don Quixote along with the communicative shifts engendered by the transition from manuscript to the printed word. The rise of printing leads to individualism, autonomy and new forms of nationalism, as Cervantes outlines in presenting “the case of the feudal man confronted with a newly visually quantified and homogeneous world” (McLuhan, 2011: 242). McLuhan identifies Don Quixote as an outsider and a kind of alienated man whose contemporary complexity stems from the incompatibility between the linear organization of printing culture and electric simultaneity. Don Quixote is the emblem of such a social imaginary engendered by the evolution of communicative patterns. Hence the reference to Riesman’s “inner direction towards remote goals”, thus considering the “print culture and the perspective and vanishing point organization of space that are part of it” (McLuhan, 2011: 244).https://cab.unime.it/journals/index.php/IMAGO/article/view/3386mediology | communication | imaginary | literature | complexity |
| spellingShingle | Andrea Lombardinilo The Outsider and the Feudal Man: on McLuhan’s Don Quixote Im@go. A Journal of the Social Imaginary mediology | communication | imaginary | literature | complexity |
| title | The Outsider and the Feudal Man: on McLuhan’s Don Quixote |
| title_full | The Outsider and the Feudal Man: on McLuhan’s Don Quixote |
| title_fullStr | The Outsider and the Feudal Man: on McLuhan’s Don Quixote |
| title_full_unstemmed | The Outsider and the Feudal Man: on McLuhan’s Don Quixote |
| title_short | The Outsider and the Feudal Man: on McLuhan’s Don Quixote |
| title_sort | outsider and the feudal man on mcluhan s don quixote |
| topic | mediology | communication | imaginary | literature | complexity |
| url | https://cab.unime.it/journals/index.php/IMAGO/article/view/3386 |
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