Platform ad archives: promises and pitfalls
This paper discusses the new phenomenon of platform ad archives. Over the past year, leading social media platforms have installed publicly accessible databases documenting their political advertisements, and several countries have moved to regulate them. If designed and implemented properly, ad arc...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexander von Humboldt Institute for Internet and Society
2019-10-01
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| Series: | Internet Policy Review |
| Online Access: | https://policyreview.info/node/1421 |
| _version_ | 1818920282906165248 |
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| author | Paddy Leerssen Jef Ausloos Brahim Zarouali Natali Helberger Claes H. de Vreese |
| author_facet | Paddy Leerssen Jef Ausloos Brahim Zarouali Natali Helberger Claes H. de Vreese |
| author_sort | Paddy Leerssen |
| collection | DOAJ |
| description | This paper discusses the new phenomenon of platform ad archives. Over the past year, leading social media platforms have installed publicly accessible databases documenting their political advertisements, and several countries have moved to regulate them. If designed and implemented properly, ad archives can correct for structural informational asymmetries in the online advertising industry, and thereby improve accountability through litigation and through publicity. However, present implementations leave much to be desired. We discuss key criticisms, suggest several improvements and identify areas for future research and debate. |
| first_indexed | 2024-12-20T01:19:17Z |
| format | Article |
| id | doaj.art-d938fffddc7b44459c83290d2a0e6cbe |
| institution | Directory Open Access Journal |
| issn | 2197-6775 |
| language | English |
| last_indexed | 2024-12-20T01:19:17Z |
| publishDate | 2019-10-01 |
| publisher | Alexander von Humboldt Institute for Internet and Society |
| record_format | Article |
| series | Internet Policy Review |
| spelling | doaj.art-d938fffddc7b44459c83290d2a0e6cbe2022-12-21T19:58:29ZengAlexander von Humboldt Institute for Internet and SocietyInternet Policy Review2197-67752019-10-01Volume 8Issue 410.14763/2019.4.1421Platform ad archives: promises and pitfallsPaddy Leerssen0Jef Ausloos1Brahim Zarouali2Natali Helberger3Claes H. de Vreese4University of AmsterdamUniversity of AmsterdamUniversity of AmsterdamUniversity of AmsterdamUniversity of AmsterdamThis paper discusses the new phenomenon of platform ad archives. Over the past year, leading social media platforms have installed publicly accessible databases documenting their political advertisements, and several countries have moved to regulate them. If designed and implemented properly, ad archives can correct for structural informational asymmetries in the online advertising industry, and thereby improve accountability through litigation and through publicity. However, present implementations leave much to be desired. We discuss key criticisms, suggest several improvements and identify areas for future research and debate.https://policyreview.info/node/1421 |
| spellingShingle | Paddy Leerssen Jef Ausloos Brahim Zarouali Natali Helberger Claes H. de Vreese Platform ad archives: promises and pitfalls Internet Policy Review |
| title | Platform ad archives: promises and pitfalls |
| title_full | Platform ad archives: promises and pitfalls |
| title_fullStr | Platform ad archives: promises and pitfalls |
| title_full_unstemmed | Platform ad archives: promises and pitfalls |
| title_short | Platform ad archives: promises and pitfalls |
| title_sort | platform ad archives promises and pitfalls |
| url | https://policyreview.info/node/1421 |
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