PRINCIPLES OF BUSINESS STRATEGY: TOWARDS A HOLISTIC VIEW

PRINCIPLES OF BUSINESS STRATEGY: TOWARDS A HOLISTIC VIEW

his study analyzed the most recurrent elements in the scientific literature on business strategy (BS) formulation, implementation, management, and execution. Through a content analysis it was possible to identify (21) elements that were grouped into (6) principles according to their similarities, sy...

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Bibliographic Details
Main Authors: Luís César Ferreira Motta Barbosa, José Salvador da Motta Reis, Maria Augusta Siqueira Mathias, Otávio José de Oliveira, Fernando Juliani, Gilberto Santos
Format: Article
Language:English
Published: University of Kragujevac 2023-12-01
Series:Proceedings on Engineering Sciences
Subjects:
business strategy
corporate strategy
strategic indicators
competitive strategy
managers
Online Access:https://pesjournal.net/journal/v5-n4/10.pdf

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