The Analysis of the Importance of Branding Elements in the Romanian Music Industry
This paper focuses on the multiple ways of building a brand in the current music industry, with a focus on Romania. The main idea of this paper is to determine the opinions of music consumers toward the brand of a musician, in general, and then to build different models and alternatives to the ones...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2018-11-01
|
| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2018/ETIMM_V01_2018_85.pdf |
| _version_ | 1818140893545234432 |
|---|---|
| author | Yardena VIANU Mihaela CONSTANTINESCU Ștefan-Claudiu CĂESCU |
| author_facet | Yardena VIANU Mihaela CONSTANTINESCU Ștefan-Claudiu CĂESCU |
| author_sort | Yardena VIANU |
| collection | DOAJ |
| description | This paper focuses on the multiple ways of building a brand in the current music industry, with a focus on Romania. The main idea of this paper is to determine the opinions of music consumers toward the brand of a musician, in general, and then to build different models and alternatives to the ones proposed so far, both while taking into account the elements and the characteristics proposed until now, as well as the answers given by the respondents. The research will focus on: the analysis of general attitudes and consumer behavior, with regard to music and the view of the consumers towards native Romanian singers and international ones. Moreover, the brand of a singer, from the perspective of associating the brand itself with the image created and with the primordial characteristics that must be respected by a singer, in order for them to be appreciated by the consumers, will also be discussed. |
| first_indexed | 2024-12-11T10:51:13Z |
| format | Article |
| id | doaj.art-d9707ff6a83848a5889ee2613deeffc7 |
| institution | Directory Open Access Journal |
| issn | 2537-5865 |
| language | English |
| last_indexed | 2024-12-11T10:51:13Z |
| publishDate | 2018-11-01 |
| publisher | The Bucharest University of Economic Studies Publishing House |
| record_format | Article |
| series | Journal of Emerging Trends in Marketing and Management |
| spelling | doaj.art-d9707ff6a83848a5889ee2613deeffc72022-12-22T01:10:18ZengThe Bucharest University of Economic Studies Publishing HouseJournal of Emerging Trends in Marketing and Management2537-58652018-11-01I1263272The Analysis of the Importance of Branding Elements in the Romanian Music IndustryYardena VIANU0Mihaela CONSTANTINESCU1Ștefan-Claudiu CĂESCU2The Bucharest University of Economic StudiesThe Bucharest University of Economic StudiesThe Bucharest University of Economic StudiesThis paper focuses on the multiple ways of building a brand in the current music industry, with a focus on Romania. The main idea of this paper is to determine the opinions of music consumers toward the brand of a musician, in general, and then to build different models and alternatives to the ones proposed so far, both while taking into account the elements and the characteristics proposed until now, as well as the answers given by the respondents. The research will focus on: the analysis of general attitudes and consumer behavior, with regard to music and the view of the consumers towards native Romanian singers and international ones. Moreover, the brand of a singer, from the perspective of associating the brand itself with the image created and with the primordial characteristics that must be respected by a singer, in order for them to be appreciated by the consumers, will also be discussed.http://www.etimm.ase.ro/RePEc/aes/jetimm/2018/ETIMM_V01_2018_85.pdfbrandmusic industryconsumer perception |
| spellingShingle | Yardena VIANU Mihaela CONSTANTINESCU Ștefan-Claudiu CĂESCU The Analysis of the Importance of Branding Elements in the Romanian Music Industry Journal of Emerging Trends in Marketing and Management brand music industry consumer perception |
| title | The Analysis of the Importance of Branding Elements in the Romanian Music Industry |
| title_full | The Analysis of the Importance of Branding Elements in the Romanian Music Industry |
| title_fullStr | The Analysis of the Importance of Branding Elements in the Romanian Music Industry |
| title_full_unstemmed | The Analysis of the Importance of Branding Elements in the Romanian Music Industry |
| title_short | The Analysis of the Importance of Branding Elements in the Romanian Music Industry |
| title_sort | analysis of the importance of branding elements in the romanian music industry |
| topic | brand music industry consumer perception |
| url | http://www.etimm.ase.ro/RePEc/aes/jetimm/2018/ETIMM_V01_2018_85.pdf |
| work_keys_str_mv | AT yardenavianu theanalysisoftheimportanceofbrandingelementsintheromanianmusicindustry AT mihaelaconstantinescu theanalysisoftheimportanceofbrandingelementsintheromanianmusicindustry AT stefanclaudiucaescu theanalysisoftheimportanceofbrandingelementsintheromanianmusicindustry AT yardenavianu analysisoftheimportanceofbrandingelementsintheromanianmusicindustry AT mihaelaconstantinescu analysisoftheimportanceofbrandingelementsintheromanianmusicindustry AT stefanclaudiucaescu analysisoftheimportanceofbrandingelementsintheromanianmusicindustry |