Exploring tourist loyalty in metropolitan city of Indonesia
This study investigates the relationship between tourist satisfaction, destination image, and tourist loyalty. A descriptive correlational study was used as the research methodology, with destination image as the independent variable, tourist satisfaction as the mediating variable, and tourist loyal...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEECA
2023-07-01
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| Series: | Journal of Eastern European and Central Asian Research |
| Subjects: | |
| Online Access: | https://ieeca.org/journal/index.php/JEECAR/article/view/1351 |
| _version_ | 1797790374240976896 |
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| author | Rina Suprina Devita Gantina Joko Haryono Vanessa Gaffar Lita Wulantika |
| author_facet | Rina Suprina Devita Gantina Joko Haryono Vanessa Gaffar Lita Wulantika |
| author_sort | Rina Suprina |
| collection | DOAJ |
| description | This study investigates the relationship between tourist satisfaction, destination image, and tourist loyalty. A descriptive correlational study was used as the research methodology, with destination image as the independent variable, tourist satisfaction as the mediating variable, and tourist loyalty as the dependent variable. The data was taken from domestic tourists visiting Jakarta, with a total sample of 280 people. Structural Equation Modelling with Smart PLS. was used to analyse the data. The findings revealed a significant positive correlation between city image and tourist loyalty, city image and tourist satisfaction, and tourist satisfaction with tourist loyalty. The relationship between city image and tourist loyalty is also mediated by tourist satisfaction. The higher the value of the city's image, the more satisfied and loyal the tourists to the city. Based on the findings of the study, theoretical and managerial implications are provided, and recommendations for further study are made.
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| first_indexed | 2024-03-13T02:03:44Z |
| format | Article |
| id | doaj.art-d97a0659723b4dfa8d6f9cd99cacf14c |
| institution | Directory Open Access Journal |
| issn | 2328-8272 2328-8280 |
| language | English |
| last_indexed | 2024-03-13T02:03:44Z |
| publishDate | 2023-07-01 |
| publisher | IEECA |
| record_format | Article |
| series | Journal of Eastern European and Central Asian Research |
| spelling | doaj.art-d97a0659723b4dfa8d6f9cd99cacf14c2023-07-01T17:02:20ZengIEECAJournal of Eastern European and Central Asian Research2328-82722328-82802023-07-0110410.15549/jeecar.v10i4.1351Exploring tourist loyalty in metropolitan city of Indonesia Rina Suprina0Devita Gantina1Joko Haryono2Vanessa Gaffar3Lita Wulantika4Universitas Pendidikan Indonesia and Trisakti Institute of TourismTrisakti Institute of TourismTrisakti Institute of TourismUniversitas Pendidikan IndonesiaUniversitas Komputer IndonesiaThis study investigates the relationship between tourist satisfaction, destination image, and tourist loyalty. A descriptive correlational study was used as the research methodology, with destination image as the independent variable, tourist satisfaction as the mediating variable, and tourist loyalty as the dependent variable. The data was taken from domestic tourists visiting Jakarta, with a total sample of 280 people. Structural Equation Modelling with Smart PLS. was used to analyse the data. The findings revealed a significant positive correlation between city image and tourist loyalty, city image and tourist satisfaction, and tourist satisfaction with tourist loyalty. The relationship between city image and tourist loyalty is also mediated by tourist satisfaction. The higher the value of the city's image, the more satisfied and loyal the tourists to the city. Based on the findings of the study, theoretical and managerial implications are provided, and recommendations for further study are made. https://ieeca.org/journal/index.php/JEECAR/article/view/1351city imagetourist satisfactiontourist loyaltysmartPLS |
| spellingShingle | Rina Suprina Devita Gantina Joko Haryono Vanessa Gaffar Lita Wulantika Exploring tourist loyalty in metropolitan city of Indonesia Journal of Eastern European and Central Asian Research city image tourist satisfaction tourist loyalty smartPLS |
| title | Exploring tourist loyalty in metropolitan city of Indonesia |
| title_full | Exploring tourist loyalty in metropolitan city of Indonesia |
| title_fullStr | Exploring tourist loyalty in metropolitan city of Indonesia |
| title_full_unstemmed | Exploring tourist loyalty in metropolitan city of Indonesia |
| title_short | Exploring tourist loyalty in metropolitan city of Indonesia |
| title_sort | exploring tourist loyalty in metropolitan city of indonesia |
| topic | city image tourist satisfaction tourist loyalty smartPLS |
| url | https://ieeca.org/journal/index.php/JEECAR/article/view/1351 |
| work_keys_str_mv | AT rinasuprina exploringtouristloyaltyinmetropolitancityofindonesia AT devitagantina exploringtouristloyaltyinmetropolitancityofindonesia AT jokoharyono exploringtouristloyaltyinmetropolitancityofindonesia AT vanessagaffar exploringtouristloyaltyinmetropolitancityofindonesia AT litawulantika exploringtouristloyaltyinmetropolitancityofindonesia |