A Framework of Mobile Banking Adoption in India

A Framework of Mobile Banking Adoption in India

Mobile banking is now an important and evolving medium for executing banking transactions. It has a huge potential in a developing country such as India. Our study explores the important antecedents of the mobile banking adoption intention of Indian customers and proposes a comprehensive framework b...

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Bibliographic Details
Main Authors:	Ashish Kumar, Sanjay Dhingra, Vikas Batra, Harish Purohit
Format:	Article
Language:	English
Published:	Elsevier 2020-05-01
Series:	Journal of Open Innovation: Technology, Market and Complexity
Subjects:	mobile banking adoption intention perceived ease of use perceived usefulness TAM
Online Access:	https://www.mdpi.com/2199-8531/6/2/40

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