Campania electorală în teritoriu: aspecte empirice ale marketingului politic (Local electoral strategies: the empirical matters of the political marketing)

Campania electorală în teritoriu: aspecte empirice ale marketingului politic (Local electoral strategies: the empirical matters of the political marketing)

The study below aims to put together the main electoral strategies and instruments for the local campaigns. Basically, this is a theoretical illustration of the steps that should be made in different constituencies in the electoral process and it can be a useful guide for politicians or campaign man...

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Bibliographic Details
Main Author: Silvia ROTARU
Format: Article
Language:English
Published: Editura Institutul European Iasi 2015-06-01
Series:Polis: Revista de Stiinte Politice
Subjects:
electoral campaign
local strategies
political marketing
political communication.
Online Access:http://revistapolis.ro/images/arhiva/2015/Volumul_III_nr.2_8/Silvia_ROTARU.pdf

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