The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia
This study aims to analyze Halodoc telehealth services reputation through its social media during Covid-19 pandemic critical time of 2020-2021 by using big data analysis. During that period, more people increasingly used e-health application services. This study applies data scraping technique to an...
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| Format: | Article |
| Language: | English |
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Institut Teknologi Sepuluh Nopember Surabaya
2023-07-01
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| Series: | Jurnal Sosial Humaniora |
| Subjects: | |
| Online Access: | https://iptek.its.ac.id/index.php/jsh/article/view/17917/7646 |
| _version_ | 1797688378507919360 |
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| author | Hilarius Bambang Winarko Diana Intan Pratiwi Linda MacGrain Herkenhoff |
| author_facet | Hilarius Bambang Winarko Diana Intan Pratiwi Linda MacGrain Herkenhoff |
| author_sort | Hilarius Bambang Winarko |
| collection | DOAJ |
| description | This study aims to analyze Halodoc telehealth services reputation through its social media during Covid-19 pandemic critical time of 2020-2021 by using big data analysis. During that period, more people increasingly used e-health application services. This study applies data scraping technique to analyze big data collected from Halodoc’s social media official accounts. The analysis includes contents, views, comments, likes, dislikes, and shares from the audiences toward Halodoc’s social media platforms. The results indicate that Halodoc’s brand reputation is considered positive. YouTube was the Halodoc’s social media platform that most got attention from customers’ actions (views, likes, comments, and dislikes). Meanwhile, its Instagram was the most demanded by customers because they wanted to win the prizes from Halodoc. And finally, Facebook was the less communicative social media platform, due to the problem on handling the Covid-19 tests. Several issues need to be resolved by Halodoc to further meet the user experience’s expectations.
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| first_indexed | 2024-03-12T01:30:43Z |
| format | Article |
| id | doaj.art-d9cb8a7aae71493bbb4046dadf5b1b62 |
| institution | Directory Open Access Journal |
| issn | 1979-5521 2443-3527 |
| language | English |
| last_indexed | 2024-03-12T01:30:43Z |
| publishDate | 2023-07-01 |
| publisher | Institut Teknologi Sepuluh Nopember Surabaya |
| record_format | Article |
| series | Jurnal Sosial Humaniora |
| spelling | doaj.art-d9cb8a7aae71493bbb4046dadf5b1b622023-09-12T04:59:40ZengInstitut Teknologi Sepuluh Nopember SurabayaJurnal Sosial Humaniora1979-55212443-35272023-07-0116015162http://dx.doi.org/10.12962/j24433527.v16i1.17917The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from IndonesiaHilarius Bambang Winarko0https://orcid.org/0000-0002-1656-7242Diana Intan Pratiwi1Linda MacGrain Herkenhoff2Faculty of Social Sciences and Humanities, Universitas Bunda MuliaDigital Marketing, Island MediaBusiness Analytics, Saint Mary's College, United StatesThis study aims to analyze Halodoc telehealth services reputation through its social media during Covid-19 pandemic critical time of 2020-2021 by using big data analysis. During that period, more people increasingly used e-health application services. This study applies data scraping technique to analyze big data collected from Halodoc’s social media official accounts. The analysis includes contents, views, comments, likes, dislikes, and shares from the audiences toward Halodoc’s social media platforms. The results indicate that Halodoc’s brand reputation is considered positive. YouTube was the Halodoc’s social media platform that most got attention from customers’ actions (views, likes, comments, and dislikes). Meanwhile, its Instagram was the most demanded by customers because they wanted to win the prizes from Halodoc. And finally, Facebook was the less communicative social media platform, due to the problem on handling the Covid-19 tests. Several issues need to be resolved by Halodoc to further meet the user experience’s expectations. https://iptek.its.ac.id/index.php/jsh/article/view/17917/7646big data analysiscovid-19e-health applicationsocial mediauser experience |
| spellingShingle | Hilarius Bambang Winarko Diana Intan Pratiwi Linda MacGrain Herkenhoff The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia Jurnal Sosial Humaniora big data analysis covid-19 e-health application social media user experience |
| title | The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia |
| title_full | The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia |
| title_fullStr | The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia |
| title_full_unstemmed | The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia |
| title_short | The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia |
| title_sort | halodoc s social media data analysis amidst covid 19 pandemic an evidence from indonesia |
| topic | big data analysis covid-19 e-health application social media user experience |
| url | https://iptek.its.ac.id/index.php/jsh/article/view/17917/7646 |
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