ANALISIS PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO SUNSILK BLACK SHINE MELALUI PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING

ANALISIS PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO SUNSILK BLACK SHINE MELALUI PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING

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This research is a quantitative research that aims to determine the effect of brand image and price of the purchasing decision shampoo Sunsilk Black Shine through the perception of quality as an intervening variable. In this study sampels used were 100 respondents. Sampling technique using non - pr...

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Bibliographic Details
Main Authors: Ovy Dwi Putri Lestari, Tati Handayani
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta 2016-12-01
Series:Ekonomi dan Bisnis
Subjects:
Purchase Decision
Perceived Quality
Price and Brand Image
Online Access:https://ejournal.upnvj.ac.id/ekobis/article/view/729

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