An integrated strategic framework for priority setting in the Australian vanilla industry

Global demand of vanilla, as a natural flavour, is consistently growing. Vanilla is an emerging crop with high potential for Australian growers due to its climatic suitability in some regions, and high domestic and global demand. In this paper, the priorities of Australian vanilla industry are recog...

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Main Authors: Saeedeh Taghadomi-Saberi, Dakshina Yadav, Muhammad Sohail Mazhar
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-09-01
Series:Frontiers in Sustainable Food Systems
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2023.1240410/full
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author Saeedeh Taghadomi-Saberi
Dakshina Yadav
Muhammad Sohail Mazhar
author_facet Saeedeh Taghadomi-Saberi
Dakshina Yadav
Muhammad Sohail Mazhar
author_sort Saeedeh Taghadomi-Saberi
collection DOAJ
description Global demand of vanilla, as a natural flavour, is consistently growing. Vanilla is an emerging crop with high potential for Australian growers due to its climatic suitability in some regions, and high domestic and global demand. In this paper, the priorities of Australian vanilla industry are recognised based on the current issues, challenges, and opportunities. We show the priorities and related activities as established through one-on-one interaction and group engagement with industry wide stakeholders to capture a varied range of views. Critical feedback from the industry included the need for structuring an industry association, arrangements that offer training for example on production, postharvest and product diversification, improvements to the linkages between stakeholders, and technical support from research and development agencies. The priorities were ranked by stakeholders according to their importance as follows: (a) capacity building, (b) harvest and postharvest protocols, (c) production procedures, and (d) selection of better clonal material. Addressing the industry’s needs and priorities will ensure its future development is sustainable and economically viable. Policymakers are encouraged to take into account these discerned priorities and the proposed strategies designed to confront the industry’s needs and challenges.
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spelling doaj.art-d9de9c42c7304abb80bf36a336076ec72023-09-08T12:13:34ZengFrontiers Media S.A.Frontiers in Sustainable Food Systems2571-581X2023-09-01710.3389/fsufs.2023.12404101240410An integrated strategic framework for priority setting in the Australian vanilla industrySaeedeh Taghadomi-SaberiDakshina YadavMuhammad Sohail MazharGlobal demand of vanilla, as a natural flavour, is consistently growing. Vanilla is an emerging crop with high potential for Australian growers due to its climatic suitability in some regions, and high domestic and global demand. In this paper, the priorities of Australian vanilla industry are recognised based on the current issues, challenges, and opportunities. We show the priorities and related activities as established through one-on-one interaction and group engagement with industry wide stakeholders to capture a varied range of views. Critical feedback from the industry included the need for structuring an industry association, arrangements that offer training for example on production, postharvest and product diversification, improvements to the linkages between stakeholders, and technical support from research and development agencies. The priorities were ranked by stakeholders according to their importance as follows: (a) capacity building, (b) harvest and postharvest protocols, (c) production procedures, and (d) selection of better clonal material. Addressing the industry’s needs and priorities will ensure its future development is sustainable and economically viable. Policymakers are encouraged to take into account these discerned priorities and the proposed strategies designed to confront the industry’s needs and challenges.https://www.frontiersin.org/articles/10.3389/fsufs.2023.1240410/fullvanillaindustry’s priorityAustraliacapacity buildingresearchdevelopment
spellingShingle Saeedeh Taghadomi-Saberi
Dakshina Yadav
Muhammad Sohail Mazhar
An integrated strategic framework for priority setting in the Australian vanilla industry
Frontiers in Sustainable Food Systems
vanilla
industry’s priority
Australia
capacity building
research
development
title An integrated strategic framework for priority setting in the Australian vanilla industry
title_full An integrated strategic framework for priority setting in the Australian vanilla industry
title_fullStr An integrated strategic framework for priority setting in the Australian vanilla industry
title_full_unstemmed An integrated strategic framework for priority setting in the Australian vanilla industry
title_short An integrated strategic framework for priority setting in the Australian vanilla industry
title_sort integrated strategic framework for priority setting in the australian vanilla industry
topic vanilla
industry’s priority
Australia
capacity building
research
development
url https://www.frontiersin.org/articles/10.3389/fsufs.2023.1240410/full
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