Breaking the barriers of animosity: innovation in business models as a positioning strategy

Consumer animosity is often studied in the large economies of the world, in order to explain the negative feelings generated by an individual towards another country and its products, due to various political, economic and social conflicts. This study presents three specific developments in this fie...

詳細記述

書誌詳細
主要な著者: Jose Andres Areiza-Padilla, Mihaela Simona Moise, Mario Andres Manzi Puertas
フォーマット: 論文
言語:English
出版事項: Elsevier 2021-07-01
シリーズ:Heliyon
主題:
オンライン・アクセス:http://www.sciencedirect.com/science/article/pii/S2405844021016480