Breaking the barriers of animosity: innovation in business models as a positioning strategy
Consumer animosity is often studied in the large economies of the world, in order to explain the negative feelings generated by an individual towards another country and its products, due to various political, economic and social conflicts. This study presents three specific developments in this fie...
主要な著者: | , , |
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フォーマット: | 論文 |
言語: | English |
出版事項: |
Elsevier
2021-07-01
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シリーズ: | Heliyon |
主題: | |
オンライン・アクセス: | http://www.sciencedirect.com/science/article/pii/S2405844021016480 |