The marketing researching to impact of innovations in packaging on the minds of consumers
Considered innovative approaches to packaging food products, conducted market research to determine the effects of different groups of food packaging products to consumer choice and consumers' perception of innovation in packaging.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_34_42.pdf |
| _version_ | 1797330148641472512 |
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| author | E.A. Belovodskaya D.A. Mikhaylenko |
| author_facet | E.A. Belovodskaya D.A. Mikhaylenko |
| author_sort | E.A. Belovodskaya |
| collection | DOAJ |
| description | Considered innovative approaches to packaging food products, conducted market research to determine the effects of different groups of food packaging products to consumer choice and consumers' perception of innovation in packaging. |
| first_indexed | 2024-03-08T07:15:54Z |
| format | Article |
| id | doaj.art-d9fd7a1a586a4a7dbfe1f2db8613999f |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:15:54Z |
| publishDate | 2012-12-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-d9fd7a1a586a4a7dbfe1f2db8613999f2024-02-03T01:16:58ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-12-01343442The marketing researching to impact of innovations in packaging on the minds of consumersE.A. BelovodskayaD.A. MikhaylenkoConsidered innovative approaches to packaging food products, conducted market research to determine the effects of different groups of food packaging products to consumer choice and consumers' perception of innovation in packaging.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_34_42.pdfpackagingfood productsinnovationmarket researchconsumer behavior |
| spellingShingle | E.A. Belovodskaya D.A. Mikhaylenko The marketing researching to impact of innovations in packaging on the minds of consumers Marketing i Menedžment Innovacij packaging food products innovation market research consumer behavior |
| title | The marketing researching to impact of innovations in packaging on the minds of consumers |
| title_full | The marketing researching to impact of innovations in packaging on the minds of consumers |
| title_fullStr | The marketing researching to impact of innovations in packaging on the minds of consumers |
| title_full_unstemmed | The marketing researching to impact of innovations in packaging on the minds of consumers |
| title_short | The marketing researching to impact of innovations in packaging on the minds of consumers |
| title_sort | marketing researching to impact of innovations in packaging on the minds of consumers |
| topic | packaging food products innovation market research consumer behavior |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_34_42.pdf |
| work_keys_str_mv | AT eabelovodskaya themarketingresearchingtoimpactofinnovationsinpackagingonthemindsofconsumers AT damikhaylenko themarketingresearchingtoimpactofinnovationsinpackagingonthemindsofconsumers AT eabelovodskaya marketingresearchingtoimpactofinnovationsinpackagingonthemindsofconsumers AT damikhaylenko marketingresearchingtoimpactofinnovationsinpackagingonthemindsofconsumers |