The marketing researching to impact of innovations in packaging on the minds of consumers
Considered innovative approaches to packaging food products, conducted market research to determine the effects of different groups of food packaging products to consumer choice and consumers' perception of innovation in packaging.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_34_42.pdf |