SPECIFIC FEATURES OF LUXURY PRODUCTS BRANDING
In this modern world characterized by rapid change, the role of marketing is increasingly important. Developing a brand is one way in which a competitive advantage can be achieved. The work defines the concept of luxury through the prism of marketing, shows the specifics of marketing in the luxury p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Šibenik University of Applied Sciences
2021-12-01
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| Series: | Elektronički Zbornik Radova Veleučilišta u Šibeniku |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/en/clanak/388941 |