EFFECT OF ADVERTISING AND SERVICE QUALITY ON CUSTOMER’S DECISION STAY AT THE ROYAL HOTEL DARMO MALIOBORO YOGYAKARTA
This research was conducted to determine the effect of hotel advertising and service quality on consumer decisions at Royal Darmo Malioboro Yogyakarta. The population in this study is all consumers who stay at Hotel Royal Darmo Malioboro Yogyakarta at least more than one night. The samples used in t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2021-04-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: |