An Identification of Effective Factors on the Advancement of Agricultural Businesses towards Online Markets Using Fuzzy Cognitive Mapping Techniques
The present study aimed to identify the factors affecting the advancement of agricultural businesses towards online markets. In order to do this research, the method of fuzzy cognitive mapping, for mapping the factors affecting phenomena, was used. In order to form an expert team from agricultural b...
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| Format: | Article |
| Language: | English |
| Published: |
Ministry of Labor Cooperation and Social Welfare
2018-02-01
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| Series: | تعاون و کشاورزی |
| Subjects: | |
| Online Access: | https://ajcoop.mcls.gov.ir/article_58529_ad68db43ff5ba26e4f20068179dd1da2.pdf |
| _version_ | 1797637219300671488 |
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| author | amir kariznoee amir kariznoee Mahmoud yahya zadeh far Abdolhamid Safai ghadikalai |
| author_facet | amir kariznoee amir kariznoee Mahmoud yahya zadeh far Abdolhamid Safai ghadikalai |
| author_sort | amir kariznoee |
| collection | DOAJ |
| description | The present study aimed to identify the factors affecting the advancement of agricultural businesses towards online markets. In order to do this research, the method of fuzzy cognitive mapping, for mapping the factors affecting phenomena, was used. In order to form an expert team from agricultural business owners and experts from the Jihad-e-Agriculture Organization of Mashhad. At the outset, twenty important factors were identified from the obstacles and obstacles in moving agricultural businesses to online markets, then by screening by the expert team, ten of these factors were selected, and the next ten factors were selected. The process of cognitive mapping was fuzzy. According to the results obtained from this technique, the most important factors influencing the advancement of agricultural businesses towards internet markets were the lack of standard Internet networks, Government incentive policies, lack of proper brand and lack of technology. If these were to be financed and improved, will lead to customers' trust in electronic purchasing, investor attraction and globalization in agriculture and agricultural products. |
| first_indexed | 2024-03-11T12:46:10Z |
| format | Article |
| id | doaj.art-da19c84c93cd4448800bed97a8597415 |
| institution | Directory Open Access Journal |
| issn | 2783-5464 2783-5472 |
| language | English |
| last_indexed | 2024-03-11T12:46:10Z |
| publishDate | 2018-02-01 |
| publisher | Ministry of Labor Cooperation and Social Welfare |
| record_format | Article |
| series | تعاون و کشاورزی |
| spelling | doaj.art-da19c84c93cd4448800bed97a85974152023-11-05T06:52:57ZengMinistry of Labor Cooperation and Social Welfareتعاون و کشاورزی2783-54642783-54722018-02-01624477310.22034/ajcoop.2018.5852958529An Identification of Effective Factors on the Advancement of Agricultural Businesses towards Online Markets Using Fuzzy Cognitive Mapping Techniquesamir kariznoee0amir kariznoee1Mahmoud yahya zadeh far2Abdolhamid Safai ghadikalai3mazandaran universitymazandaran university. Professor, Department of Commercial Management, Mazandaran UniversityAssociate Professor, Department of Industrial Management, Mazandaran UniversityThe present study aimed to identify the factors affecting the advancement of agricultural businesses towards online markets. In order to do this research, the method of fuzzy cognitive mapping, for mapping the factors affecting phenomena, was used. In order to form an expert team from agricultural business owners and experts from the Jihad-e-Agriculture Organization of Mashhad. At the outset, twenty important factors were identified from the obstacles and obstacles in moving agricultural businesses to online markets, then by screening by the expert team, ten of these factors were selected, and the next ten factors were selected. The process of cognitive mapping was fuzzy. According to the results obtained from this technique, the most important factors influencing the advancement of agricultural businesses towards internet markets were the lack of standard Internet networks, Government incentive policies, lack of proper brand and lack of technology. If these were to be financed and improved, will lead to customers' trust in electronic purchasing, investor attraction and globalization in agriculture and agricultural products.https://ajcoop.mcls.gov.ir/article_58529_ad68db43ff5ba26e4f20068179dd1da2.pdfagricultural businessesonline marketsfuzzy cognitive mapssales of agricultural products |
| spellingShingle | amir kariznoee amir kariznoee Mahmoud yahya zadeh far Abdolhamid Safai ghadikalai An Identification of Effective Factors on the Advancement of Agricultural Businesses towards Online Markets Using Fuzzy Cognitive Mapping Techniques تعاون و کشاورزی agricultural businesses online markets fuzzy cognitive maps sales of agricultural products |
| title | An Identification of Effective Factors on the Advancement of Agricultural Businesses towards Online Markets Using Fuzzy Cognitive Mapping Techniques |
| title_full | An Identification of Effective Factors on the Advancement of Agricultural Businesses towards Online Markets Using Fuzzy Cognitive Mapping Techniques |
| title_fullStr | An Identification of Effective Factors on the Advancement of Agricultural Businesses towards Online Markets Using Fuzzy Cognitive Mapping Techniques |
| title_full_unstemmed | An Identification of Effective Factors on the Advancement of Agricultural Businesses towards Online Markets Using Fuzzy Cognitive Mapping Techniques |
| title_short | An Identification of Effective Factors on the Advancement of Agricultural Businesses towards Online Markets Using Fuzzy Cognitive Mapping Techniques |
| title_sort | identification of effective factors on the advancement of agricultural businesses towards online markets using fuzzy cognitive mapping techniques |
| topic | agricultural businesses online markets fuzzy cognitive maps sales of agricultural products |
| url | https://ajcoop.mcls.gov.ir/article_58529_ad68db43ff5ba26e4f20068179dd1da2.pdf |
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