Mediatization of Power: Corporate CEOs in Flexible Capitalism
The present article analyses the mediatization of corporate power with a special focus on the work of the CEO. A review of the literature on the role of the media in corporate management, especially in the work of corporate leaders, shows how the techniques of power in corporate management have beco...
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| Format: | Article |
| Language: | English |
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Sciendo
2014-12-01
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| Series: | Nordicom Review |
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| Online Access: | https://doi.org/10.2478/nor-2014-0013 |
| _version_ | 1797759826625822720 |
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| author | Kantola Anu |
| author_facet | Kantola Anu |
| author_sort | Kantola Anu |
| collection | DOAJ |
| description | The present article analyses the mediatization of corporate power with a special focus on the work of the CEO. A review of the literature on the role of the media in corporate management, especially in the work of corporate leaders, shows how the techniques of power in corporate management have become mediatized. Different media have become increasingly important for the work of corporate leaders. More importantly, media have become tools of power. In flexible and soft capitalism, corporate power is exercised using performative and affective techniques aimed at identity and community formation. Consequently, different media are utilized as tools of corporate management and control. With regard to the mediatization of power, the case of corporate management suggests that one should look into the societal and institutional structures of power rather than into the power of the media. |
| first_indexed | 2024-03-12T18:50:03Z |
| format | Article |
| id | doaj.art-da282484df4c4ce489671d10e88094d6 |
| institution | Directory Open Access Journal |
| issn | 2001-5119 |
| language | English |
| last_indexed | 2024-03-12T18:50:03Z |
| publishDate | 2014-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Nordicom Review |
| spelling | doaj.art-da282484df4c4ce489671d10e88094d62023-08-02T07:20:14ZengSciendoNordicom Review2001-51192014-12-01352294110.2478/nor-2014-0013Mediatization of Power: Corporate CEOs in Flexible CapitalismKantola Anu0ANU KANTOLA, Docent, University Lecturer, Department of Social Research / Media and Communication Studies, University of HelsinkiThe present article analyses the mediatization of corporate power with a special focus on the work of the CEO. A review of the literature on the role of the media in corporate management, especially in the work of corporate leaders, shows how the techniques of power in corporate management have become mediatized. Different media have become increasingly important for the work of corporate leaders. More importantly, media have become tools of power. In flexible and soft capitalism, corporate power is exercised using performative and affective techniques aimed at identity and community formation. Consequently, different media are utilized as tools of corporate management and control. With regard to the mediatization of power, the case of corporate management suggests that one should look into the societal and institutional structures of power rather than into the power of the media.https://doi.org/10.2478/nor-2014-0013ceosmediatizationpowerbusiness mediacorporate managementsoft capitalismflexible capitalism |
| spellingShingle | Kantola Anu Mediatization of Power: Corporate CEOs in Flexible Capitalism Nordicom Review ceos mediatization power business media corporate management soft capitalism flexible capitalism |
| title | Mediatization of Power: Corporate CEOs in Flexible Capitalism |
| title_full | Mediatization of Power: Corporate CEOs in Flexible Capitalism |
| title_fullStr | Mediatization of Power: Corporate CEOs in Flexible Capitalism |
| title_full_unstemmed | Mediatization of Power: Corporate CEOs in Flexible Capitalism |
| title_short | Mediatization of Power: Corporate CEOs in Flexible Capitalism |
| title_sort | mediatization of power corporate ceos in flexible capitalism |
| topic | ceos mediatization power business media corporate management soft capitalism flexible capitalism |
| url | https://doi.org/10.2478/nor-2014-0013 |
| work_keys_str_mv | AT kantolaanu mediatizationofpowercorporateceosinflexiblecapitalism |