Analysis, behavior, and market performance of sweet corn (Zea mays L. sacharata) certified structure in Leban Hamlet, Tawangargo Village, Karangploso Sub-District, Malang District

Introduction: Tawangargo Village, Karangploso District, Malang Regency is the largest sweet corn producing region in Karangploso District with a business base on developing vegetables that lead to special environmentally friendly products in Leban Hamlet. Quality assurance for fresh food with excel...

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Main Authors: Novita Kartika Kusuma Wardani, Budi Setiawan, Abdul Wahib Muhaimin, Fitria Dina Riana, Dina Novia Priminingtyas
Format: Article
Language:English
Published: Faculty of Agriculture, University of Yudharta Pasuruan 2022-03-01
Series:AGROMIX
Subjects:
Online Access:https://jurnal.yudharta.ac.id/v2/index.php/AGROMIX/article/view/2905
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author Novita Kartika Kusuma Wardani
Budi Setiawan
Abdul Wahib Muhaimin
Fitria Dina Riana
Dina Novia Priminingtyas
author_facet Novita Kartika Kusuma Wardani
Budi Setiawan
Abdul Wahib Muhaimin
Fitria Dina Riana
Dina Novia Priminingtyas
author_sort Novita Kartika Kusuma Wardani
collection DOAJ
description Introduction: Tawangargo Village, Karangploso District, Malang Regency is the largest sweet corn producing region in Karangploso District with a business base on developing vegetables that lead to special environmentally friendly products in Leban Hamlet. Quality assurance for fresh food with excellent certification requirements. The resulting product is safe for consumption or safe for pesticides. Sweet corn marketing system helps marketing institutions related to farmers in accessing consumers, making the price of sweet corn at the farm level with the price of corn accessed by different consumers. This research tries to analyze the market structure, study the market and improve the sweet corn market in Leban Hamlet, Tawangargo Village. Method: The basic method of research is analytical descriptive. Determining the location of research carried out intentionally or intentionally. Farmer sampling method using census method, with a total sample of 9 respondents. The sampling method used by traders uses the snowball sampling method with the number of broker 1 respondent and 1 respondent village collector. Data were analyzed by SCP (Structure, conduct, and performance) methods. Results: The results showed the structure of the sweet corn market in Leban Hamlet, Tawangargo Village has a tendency in imperfectly competitive markets namely the oligopsonistic market. This structure is completed inefficient markets. Market behavior discusses the marketing activities of sweet corn in Leban Hamlet. While the market performance (market performance) is 50%. Conclusion: This shows that the marketing of sweet corn in Leban Hamlet is included in the efficient category.
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spelling doaj.art-da32727b75974ee9a49392d3381bc0df2023-12-03T12:14:36ZengFaculty of Agriculture, University of Yudharta PasuruanAGROMIX2085-241X2599-30032022-03-0113110.35891/agx.v13i1.2905Analysis, behavior, and market performance of sweet corn (Zea mays L. sacharata) certified structure in Leban Hamlet, Tawangargo Village, Karangploso Sub-District, Malang DistrictNovita Kartika Kusuma Wardani0Budi Setiawan1Abdul Wahib Muhaimin2Fitria Dina Riana3Dina Novia Priminingtyas4Program Studi Agribisnis, Universitas Brawijaya, Malang, IndonesiaProgram Studi Agribisnis, Universitas Brawijaya, Malang, IndonesiaProgram Studi Agribisnis, Universitas Brawijaya, Malang, IndonesiaProgram Studi Agribisnis, Universitas Brawijaya, Malang, IndonesiaProgram Studi Agribisnis, Universitas Brawijaya, Malang, Indonesia Introduction: Tawangargo Village, Karangploso District, Malang Regency is the largest sweet corn producing region in Karangploso District with a business base on developing vegetables that lead to special environmentally friendly products in Leban Hamlet. Quality assurance for fresh food with excellent certification requirements. The resulting product is safe for consumption or safe for pesticides. Sweet corn marketing system helps marketing institutions related to farmers in accessing consumers, making the price of sweet corn at the farm level with the price of corn accessed by different consumers. This research tries to analyze the market structure, study the market and improve the sweet corn market in Leban Hamlet, Tawangargo Village. Method: The basic method of research is analytical descriptive. Determining the location of research carried out intentionally or intentionally. Farmer sampling method using census method, with a total sample of 9 respondents. The sampling method used by traders uses the snowball sampling method with the number of broker 1 respondent and 1 respondent village collector. Data were analyzed by SCP (Structure, conduct, and performance) methods. Results: The results showed the structure of the sweet corn market in Leban Hamlet, Tawangargo Village has a tendency in imperfectly competitive markets namely the oligopsonistic market. This structure is completed inefficient markets. Market behavior discusses the marketing activities of sweet corn in Leban Hamlet. While the market performance (market performance) is 50%. Conclusion: This shows that the marketing of sweet corn in Leban Hamlet is included in the efficient category. https://jurnal.yudharta.ac.id/v2/index.php/AGROMIX/article/view/2905Prima 3 Sweet CornMarketing EfficiencySCP (Structure, Behavior, and Market Performance)
spellingShingle Novita Kartika Kusuma Wardani
Budi Setiawan
Abdul Wahib Muhaimin
Fitria Dina Riana
Dina Novia Priminingtyas
Analysis, behavior, and market performance of sweet corn (Zea mays L. sacharata) certified structure in Leban Hamlet, Tawangargo Village, Karangploso Sub-District, Malang District
AGROMIX
Prima 3 Sweet Corn
Marketing Efficiency
SCP (Structure, Behavior, and Market Performance)
title Analysis, behavior, and market performance of sweet corn (Zea mays L. sacharata) certified structure in Leban Hamlet, Tawangargo Village, Karangploso Sub-District, Malang District
title_full Analysis, behavior, and market performance of sweet corn (Zea mays L. sacharata) certified structure in Leban Hamlet, Tawangargo Village, Karangploso Sub-District, Malang District
title_fullStr Analysis, behavior, and market performance of sweet corn (Zea mays L. sacharata) certified structure in Leban Hamlet, Tawangargo Village, Karangploso Sub-District, Malang District
title_full_unstemmed Analysis, behavior, and market performance of sweet corn (Zea mays L. sacharata) certified structure in Leban Hamlet, Tawangargo Village, Karangploso Sub-District, Malang District
title_short Analysis, behavior, and market performance of sweet corn (Zea mays L. sacharata) certified structure in Leban Hamlet, Tawangargo Village, Karangploso Sub-District, Malang District
title_sort analysis behavior and market performance of sweet corn zea mays l sacharata certified structure in leban hamlet tawangargo village karangploso sub district malang district
topic Prima 3 Sweet Corn
Marketing Efficiency
SCP (Structure, Behavior, and Market Performance)
url https://jurnal.yudharta.ac.id/v2/index.php/AGROMIX/article/view/2905
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