The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later

The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later

The rapid development of social media today can foster anxiety characterized by fear, worry, and anxiety that raises the fear of missing out (FOMO). In addition to impacting psychology, FOMO behaviour can also affect consumption behaviour. External factors and internal factors influence consumption...

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Bibliographic Details
Main Authors: Hening Putri Sejati, Sulhaini Sulhaini, Baiq Handayani Rinuastuti
Format: Article
Language:English
Published: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine) 2023-08-01
Series:Traektoriâ Nauki
Subjects:
brand prestige
perceived sociability
social norms
fear of missing out
buy now pay later
Online Access:https://pathofscience.org/index.php/ps/article/view/2559

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