Consumer purchase intention on Boba drinks in Kuching during Covid-19

Consumer purchase intention on Boba drinks in Kuching during Covid-19

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AbstractMany businesses were badly impacted as consumer spending habit shifted due to Covid-19 outbreak. The purpose of this study is to investigate consumer purchase intention on Boba drink during Covid-19. By adopting Theory of Planned Behavior, this study explores the influence of perceived behav...

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Bibliographic Details
Main Authors: Ricky Chee- Jiun Chia, Magdalene Efendi, Venus Khim-Sen Liew
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
Consumer purchase intention
Boba drink
Covid-19
perceived behavioral control
subjective norm
attitude
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2177399
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