Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking
Abstract Electronic banking is one of the electronic commerce tools that has been accepted by the banking industry. Development of electronic banking activities based on information and communication technology has caused the emergence of another type of bank, which is called virtual bank that perfo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-01-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-459-2&slc_lang=en&sid=1 |
| _version_ | 1797706348722388992 |
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| author | Ali Sanayei Arash Shahin Hamideh Salimian |
| author_facet | Ali Sanayei Arash Shahin Hamideh Salimian |
| author_sort | Ali Sanayei |
| collection | DOAJ |
| description | Abstract
Electronic banking is one of the electronic commerce tools that has been accepted by the banking industry. Development of electronic banking activities based on information and communication technology has caused the emergence of another type of bank, which is called virtual bank that performs its products and services through electronic distribution channels without branch. Due to the differences between virtual bank and electronic banking and the importance of virtual bank activities in the banking system, the aim of this study is to analyze factors influencing on acceptance of virtual bank in Iran. For this purpose, Technology Acceptance Model (TAM) has been considered as the main model and in addition to perceived benefits and perceived ease of use, trust, government support and advertising have been also studied. An electronic questionnaire has been designed and the statistical population included Iranian electronic citizens that had received and completed the questionnaire via email in three months period. The results of analyzing 247 questionnaires imply that the perceived benefits, trust and government support have influence on acceptance of virtual bank. Also the effect of perceived ease of use on perceived benefits and trust is confirmed. Finally, some suggestions for future research have been presented. |
| first_indexed | 2024-03-12T05:49:57Z |
| format | Article |
| id | doaj.art-da401def7c3047aaa6082a27f74f114a |
| institution | Directory Open Access Journal |
| issn | 2228-7744 |
| language | fas |
| last_indexed | 2024-03-12T05:49:57Z |
| publishDate | 2014-01-01 |
| publisher | University of Isfahan |
| record_format | Article |
| series | تحقیقات بازار یابی نوین |
| spelling | doaj.art-da401def7c3047aaa6082a27f74f114a2023-09-03T05:13:42ZfasUniversity of Isfahanتحقیقات بازار یابی نوین2228-77442014-01-0133120Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-BankingAli Sanayei0Arash Shahin1Hamideh Salimian2 Abstract Electronic banking is one of the electronic commerce tools that has been accepted by the banking industry. Development of electronic banking activities based on information and communication technology has caused the emergence of another type of bank, which is called virtual bank that performs its products and services through electronic distribution channels without branch. Due to the differences between virtual bank and electronic banking and the importance of virtual bank activities in the banking system, the aim of this study is to analyze factors influencing on acceptance of virtual bank in Iran. For this purpose, Technology Acceptance Model (TAM) has been considered as the main model and in addition to perceived benefits and perceived ease of use, trust, government support and advertising have been also studied. An electronic questionnaire has been designed and the statistical population included Iranian electronic citizens that had received and completed the questionnaire via email in three months period. The results of analyzing 247 questionnaires imply that the perceived benefits, trust and government support have influence on acceptance of virtual bank. Also the effect of perceived ease of use on perceived benefits and trust is confirmed. Finally, some suggestions for future research have been presented.http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-459-2&slc_lang=en&sid=1Keywords: Virtual bank Perceived benefits Perceived ease of use Trust Government support Advertising. |
| spellingShingle | Ali Sanayei Arash Shahin Hamideh Salimian Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking تحقیقات بازار یابی نوین Keywords: Virtual bank Perceived benefits Perceived ease of use Trust Government support Advertising. |
| title | Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking |
| title_full | Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking |
| title_fullStr | Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking |
| title_full_unstemmed | Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking |
| title_short | Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking |
| title_sort | analyzing factors influencing virtual bank acceptance as new generation of e banking |
| topic | Keywords: Virtual bank Perceived benefits Perceived ease of use Trust Government support Advertising. |
| url | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-459-2&slc_lang=en&sid=1 |
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