The satisfaction of long-stay senior tourists on tourism management in Cha-Am district, Petchaburi and Hua-Hin district, Prachuap Khiri Khan
The purpose of this research is to study the factors influencing senior tourists’ decision making to take long-stay trips in Cha-Am and Hua-Hin Districts and also their satisfaction on tourism management in both districts. The population used for this study was a group of 400 long-stay senior touris...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2019-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_14_vol_8_3__2019.pdf |
| _version_ | 1818145509829771264 |
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| author | Dr. Supattra Pranee Dr.Tanapol Kortana Panvipa Piyamputra Dr. Monchai Rungthongpongampai |
| author_facet | Dr. Supattra Pranee Dr.Tanapol Kortana Panvipa Piyamputra Dr. Monchai Rungthongpongampai |
| author_sort | Dr. Supattra Pranee |
| collection | DOAJ |
| description | The purpose of this research is to study the factors influencing senior tourists’ decision making to take long-stay trips in Cha-Am and Hua-Hin Districts and also their satisfaction on tourism management in both districts. The population used for this study was a group of 400 long-stay senior tourists visiting both ChaAm and Hua-Hin. A quota sampling technique was used and data evaluation was processed by a statistical computer program (SPSS) for analysis of various statistical values consisting of number, percentage, average, standard deviation and analysis of variance. The study findings revealed that: 1) among those
400 senior tourists, most of them were males aged between 51-60 years old with a bachelor’s degree, selfemployed occupation and they were married, 2) at each different group of ages, their long stay satisfaction in Cha-Am and Hua-Hin Districts in view of tourism sport activities, health facilities and SPA service activity
were different at least for 1 couple at statistical significance of .05, 3) with the different education level, the overall satisfaction on tourism sport activities: golf activity, fitness and SPA service activity appeared not to be different, 4) with respect to different types of occupation, the overall satisfaction on tourism sport
activities, golf activity, fitness and SPA service activity appeared not to differ either, and 5) in terms of different marital status, the overall satisfaction on tourism sport activities, golf activity, fitness and SPA service activity also appeared not to be unlike. |
| first_indexed | 2024-12-11T12:04:36Z |
| format | Article |
| id | doaj.art-da4a49979c8e4f689b7456a994fd0c66 |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-11T12:04:36Z |
| publishDate | 2019-05-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-da4a49979c8e4f689b7456a994fd0c662022-12-22T01:07:58ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2019-05-0183The satisfaction of long-stay senior tourists on tourism management in Cha-Am district, Petchaburi and Hua-Hin district, Prachuap Khiri KhanDr. Supattra Pranee0Dr.Tanapol Kortana1Panvipa Piyamputra2Dr. Monchai Rungthongpongampai3Program in Innovative Management Suan Sunandha Rajabhat University, ThailandProgram in Innovative Management Suan Sunandha Rajabhat University, ThailandAction Chief of Public Section Development Group Office of the Permanent Secretary, Ministry of InteriorManaging Director Premium Energy Corporation Co., Ltd., ThailandThe purpose of this research is to study the factors influencing senior tourists’ decision making to take long-stay trips in Cha-Am and Hua-Hin Districts and also their satisfaction on tourism management in both districts. The population used for this study was a group of 400 long-stay senior tourists visiting both ChaAm and Hua-Hin. A quota sampling technique was used and data evaluation was processed by a statistical computer program (SPSS) for analysis of various statistical values consisting of number, percentage, average, standard deviation and analysis of variance. The study findings revealed that: 1) among those 400 senior tourists, most of them were males aged between 51-60 years old with a bachelor’s degree, selfemployed occupation and they were married, 2) at each different group of ages, their long stay satisfaction in Cha-Am and Hua-Hin Districts in view of tourism sport activities, health facilities and SPA service activity were different at least for 1 couple at statistical significance of .05, 3) with the different education level, the overall satisfaction on tourism sport activities: golf activity, fitness and SPA service activity appeared not to be different, 4) with respect to different types of occupation, the overall satisfaction on tourism sport activities, golf activity, fitness and SPA service activity appeared not to differ either, and 5) in terms of different marital status, the overall satisfaction on tourism sport activities, golf activity, fitness and SPA service activity also appeared not to be unlike.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_14_vol_8_3__2019.pdfSatisfactionsenior touristslong stayThailand |
| spellingShingle | Dr. Supattra Pranee Dr.Tanapol Kortana Panvipa Piyamputra Dr. Monchai Rungthongpongampai The satisfaction of long-stay senior tourists on tourism management in Cha-Am district, Petchaburi and Hua-Hin district, Prachuap Khiri Khan African Journal of Hospitality, Tourism and Leisure Satisfaction senior tourists long stay Thailand |
| title | The satisfaction of long-stay senior tourists on tourism management in Cha-Am district, Petchaburi and Hua-Hin district, Prachuap Khiri Khan |
| title_full | The satisfaction of long-stay senior tourists on tourism management in Cha-Am district, Petchaburi and Hua-Hin district, Prachuap Khiri Khan |
| title_fullStr | The satisfaction of long-stay senior tourists on tourism management in Cha-Am district, Petchaburi and Hua-Hin district, Prachuap Khiri Khan |
| title_full_unstemmed | The satisfaction of long-stay senior tourists on tourism management in Cha-Am district, Petchaburi and Hua-Hin district, Prachuap Khiri Khan |
| title_short | The satisfaction of long-stay senior tourists on tourism management in Cha-Am district, Petchaburi and Hua-Hin district, Prachuap Khiri Khan |
| title_sort | satisfaction of long stay senior tourists on tourism management in cha am district petchaburi and hua hin district prachuap khiri khan |
| topic | Satisfaction senior tourists long stay Thailand |
| url | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_14_vol_8_3__2019.pdf |
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