Better future with better us: Exploring young people's energy-saving behavior based on norm activation theory
Conserving energy use is a shared responsibility of all people, and it is essential for mitigating climate warming. The purpose of this study is to investigate energy-saving behaviors and the influencing factors of young people. We developed a new theoretical framework by adding self-efficacy and in...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-10-01
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| Series: | Frontiers in Public Health |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2022.1042325/full |
| _version_ | 1811251127450075136 |
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| author | Hongyun Si Ze Yu Qi Jiang Yimeng Shu Wenwen Hua Xiaoyan Lv |
| author_facet | Hongyun Si Ze Yu Qi Jiang Yimeng Shu Wenwen Hua Xiaoyan Lv |
| author_sort | Hongyun Si |
| collection | DOAJ |
| description | Conserving energy use is a shared responsibility of all people, and it is essential for mitigating climate warming. The purpose of this study is to investigate energy-saving behaviors and the influencing factors of young people. We developed a new theoretical framework by adding self-efficacy and information publicity to norm activation theory. Partial least squares structural equation modeling was used to analyze 360 sample data from different regions in China. The findings show that attribution of responsibility and awareness of consequence are important prerequisites for personal norm. Personal norm positively influences energy-saving intention. Interestingly, information publicity has a significant positive effect on both intention and behavior to save energy, while self-efficacy only significantly affects energy-saving intention. This study focuses on the young group and enriches the research on factors influencing residents' energy-saving behaviors. The findings provide insightful ideas for governments and communities to guide individual energy conservation behaviors. |
| first_indexed | 2024-04-12T16:15:02Z |
| format | Article |
| id | doaj.art-da539f893dbd44f0b707b6590c1a6da7 |
| institution | Directory Open Access Journal |
| issn | 2296-2565 |
| language | English |
| last_indexed | 2024-04-12T16:15:02Z |
| publishDate | 2022-10-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Public Health |
| spelling | doaj.art-da539f893dbd44f0b707b6590c1a6da72022-12-22T03:25:45ZengFrontiers Media S.A.Frontiers in Public Health2296-25652022-10-011010.3389/fpubh.2022.10423251042325Better future with better us: Exploring young people's energy-saving behavior based on norm activation theoryHongyun Si0Ze Yu1Qi Jiang2Yimeng Shu3Wenwen Hua4Xiaoyan Lv5School of Public Administration and Policy, Shandong University of Finance and Economics, Jinan, ChinaSchool of Public Administration and Policy, Shandong University of Finance and Economics, Jinan, ChinaSchool of Public Administration and Policy, Shandong University of Finance and Economics, Jinan, ChinaSchool of Public Administration and Policy, Shandong University of Finance and Economics, Jinan, ChinaSchool of Economics and Management, Tongji University, Shanghai, ChinaSchool of Management Science and Engineering, Shandong University of Finance and Economics, Jinan, ChinaConserving energy use is a shared responsibility of all people, and it is essential for mitigating climate warming. The purpose of this study is to investigate energy-saving behaviors and the influencing factors of young people. We developed a new theoretical framework by adding self-efficacy and information publicity to norm activation theory. Partial least squares structural equation modeling was used to analyze 360 sample data from different regions in China. The findings show that attribution of responsibility and awareness of consequence are important prerequisites for personal norm. Personal norm positively influences energy-saving intention. Interestingly, information publicity has a significant positive effect on both intention and behavior to save energy, while self-efficacy only significantly affects energy-saving intention. This study focuses on the young group and enriches the research on factors influencing residents' energy-saving behaviors. The findings provide insightful ideas for governments and communities to guide individual energy conservation behaviors.https://www.frontiersin.org/articles/10.3389/fpubh.2022.1042325/fullenergy-saving behavior of young peoplenorm activation theoryPLS-SEMself-efficacyinformation publicity |
| spellingShingle | Hongyun Si Ze Yu Qi Jiang Yimeng Shu Wenwen Hua Xiaoyan Lv Better future with better us: Exploring young people's energy-saving behavior based on norm activation theory Frontiers in Public Health energy-saving behavior of young people norm activation theory PLS-SEM self-efficacy information publicity |
| title | Better future with better us: Exploring young people's energy-saving behavior based on norm activation theory |
| title_full | Better future with better us: Exploring young people's energy-saving behavior based on norm activation theory |
| title_fullStr | Better future with better us: Exploring young people's energy-saving behavior based on norm activation theory |
| title_full_unstemmed | Better future with better us: Exploring young people's energy-saving behavior based on norm activation theory |
| title_short | Better future with better us: Exploring young people's energy-saving behavior based on norm activation theory |
| title_sort | better future with better us exploring young people s energy saving behavior based on norm activation theory |
| topic | energy-saving behavior of young people norm activation theory PLS-SEM self-efficacy information publicity |
| url | https://www.frontiersin.org/articles/10.3389/fpubh.2022.1042325/full |
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