Feasibility of Using Marshall Criteria into Public Relations by the Librarians of Arak and Isfahan University of Medical Sciences
This research aims to survey the use rate of Marshall criteria into public relations by the librarians of Arak and Isfahan University of Medical Sciences. It was used the survey-descriptive method respectively. In order to gathering the research data it was used a researcher-made questionnaire; this...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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Iranian Research Institute for Information and Technology
2014-02-01
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| Series: | Iranian Journal of Information Processing & Management |
| Online Access: | http://jipm.irandoc.ac.ir/browse.php?a_code=A-10-2137-6&slc_lang=en&sid=1 |
| _version_ | 1828780471917477888 |
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| author | Ahmad Shabani Akram Moslemi Rasul saadat |
| author_facet | Ahmad Shabani Akram Moslemi Rasul saadat |
| author_sort | Ahmad Shabani |
| collection | DOAJ |
| description | This research aims to survey the use rate of Marshall criteria into public relations by the librarians of Arak and Isfahan University of Medical Sciences. It was used the survey-descriptive method respectively. In order to gathering the research data it was used a researcher-made questionnaire; this measured the use rate of 7 Marshall criteria (Budgeting, financial resources and gifts, informing the faculties and students, the more use of the library by the university people, improving the general viewpoint of academic community to the library, informing the non-academic community, and the more use of the library by the non-academic community) into public relations. The population included the librarians in the above mentioned universities out of which 86 ones sampled. For the validity, the viewpoints of experts were applied into the questionnaire. For the reliability Cronbach's alpha coefficient was calculated .987. In order to data analysis the SPSS 16 was used. The findings showed that in opinion of the librarians, applying of the public relations into 7 Marshall criteria was relatively favorable. In order to improving the conditions, experts should hold the educational courses on Public Relations |
| first_indexed | 2024-12-11T17:17:39Z |
| format | Article |
| id | doaj.art-da6dba1c0a814da289e476d0d0b9c3f0 |
| institution | Directory Open Access Journal |
| issn | 2251-8223 2251-8231 |
| language | fas |
| last_indexed | 2024-12-11T17:17:39Z |
| publishDate | 2014-02-01 |
| publisher | Iranian Research Institute for Information and Technology |
| record_format | Article |
| series | Iranian Journal of Information Processing & Management |
| spelling | doaj.art-da6dba1c0a814da289e476d0d0b9c3f02022-12-22T00:57:16ZfasIranian Research Institute for Information and TechnologyIranian Journal of Information Processing & Management2251-82232251-82312014-02-01283701716Feasibility of Using Marshall Criteria into Public Relations by the Librarians of Arak and Isfahan University of Medical SciencesAhmad Shabani0Akram Moslemi1Rasul saadat2 This research aims to survey the use rate of Marshall criteria into public relations by the librarians of Arak and Isfahan University of Medical Sciences. It was used the survey-descriptive method respectively. In order to gathering the research data it was used a researcher-made questionnaire; this measured the use rate of 7 Marshall criteria (Budgeting, financial resources and gifts, informing the faculties and students, the more use of the library by the university people, improving the general viewpoint of academic community to the library, informing the non-academic community, and the more use of the library by the non-academic community) into public relations. The population included the librarians in the above mentioned universities out of which 86 ones sampled. For the validity, the viewpoints of experts were applied into the questionnaire. For the reliability Cronbach's alpha coefficient was calculated .987. In order to data analysis the SPSS 16 was used. The findings showed that in opinion of the librarians, applying of the public relations into 7 Marshall criteria was relatively favorable. In order to improving the conditions, experts should hold the educational courses on Public Relationshttp://jipm.irandoc.ac.ir/browse.php?a_code=A-10-2137-6&slc_lang=en&sid=1 |
| spellingShingle | Ahmad Shabani Akram Moslemi Rasul saadat Feasibility of Using Marshall Criteria into Public Relations by the Librarians of Arak and Isfahan University of Medical Sciences Iranian Journal of Information Processing & Management |
| title | Feasibility of Using Marshall Criteria into Public Relations by the Librarians of Arak and Isfahan University of Medical Sciences |
| title_full | Feasibility of Using Marshall Criteria into Public Relations by the Librarians of Arak and Isfahan University of Medical Sciences |
| title_fullStr | Feasibility of Using Marshall Criteria into Public Relations by the Librarians of Arak and Isfahan University of Medical Sciences |
| title_full_unstemmed | Feasibility of Using Marshall Criteria into Public Relations by the Librarians of Arak and Isfahan University of Medical Sciences |
| title_short | Feasibility of Using Marshall Criteria into Public Relations by the Librarians of Arak and Isfahan University of Medical Sciences |
| title_sort | feasibility of using marshall criteria into public relations by the librarians of arak and isfahan university of medical sciences |
| url | http://jipm.irandoc.ac.ir/browse.php?a_code=A-10-2137-6&slc_lang=en&sid=1 |
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