Consumer Subjective Impressions in Virtual Reality Environments: The Role of the Visualization Technique in Product Evaluation

The availability and affordability of consumer virtual reality (VR) devices have fueled their adoption during the product design process. High fidelity virtual prototypes can be created more quickly and are more cost-effective than using traditional methods, but certain product features are still di...

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Main Authors: Almudena Palacios-Ibáñez, Francisco Felip-Miralles, Julia Galán, Carlos García-García, Manuel Contero
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:Electronics
Subjects:
Online Access:https://www.mdpi.com/2079-9292/12/14/3051
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author Almudena Palacios-Ibáñez
Francisco Felip-Miralles
Julia Galán
Carlos García-García
Manuel Contero
author_facet Almudena Palacios-Ibáñez
Francisco Felip-Miralles
Julia Galán
Carlos García-García
Manuel Contero
author_sort Almudena Palacios-Ibáñez
collection DOAJ
description The availability and affordability of consumer virtual reality (VR) devices have fueled their adoption during the product design process. High fidelity virtual prototypes can be created more quickly and are more cost-effective than using traditional methods, but certain product features are still difficult to evaluate, resulting in perceptual differences when a product is assessed using different visualization techniques. In this paper, we report two case studies in which a group of participants evaluated different designs of a product typology (i.e., a watering can) as presented in VR, VR with passive haptics (VRPH) and in a real setting (R) for the first case study, and VR and R for the second case study. The semantic differential technique was used for product evaluation, and an inferential statistical method using aligned rank transform (ART) proceedings was applied to determine perceptual differences between groups. Our results showed that product characteristics assessed by touch are the most susceptible to being affected by the environment, while the user background can have an effect in some product features.
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spelling doaj.art-da73b9060e614008b113ed34d961cd5c2023-11-18T19:05:06ZengMDPI AGElectronics2079-92922023-07-011214305110.3390/electronics12143051Consumer Subjective Impressions in Virtual Reality Environments: The Role of the Visualization Technique in Product EvaluationAlmudena Palacios-Ibáñez0Francisco Felip-Miralles1Julia Galán2Carlos García-García3Manuel Contero4Instituto Universitario de Investigación en Tecnología Centrada en el Ser Humano, Universitat Politècnica de València, 46022 Valencia, SpainDepartment of Industrial Systems Engineering and Design, Universitat Jaume I, 12071 Castellon, SpainDepartment of Industrial Systems Engineering and Design, Universitat Jaume I, 12071 Castellon, SpainDepartment of Industrial Systems Engineering and Design, Universitat Jaume I, 12071 Castellon, SpainInstituto Universitario de Investigación en Tecnología Centrada en el Ser Humano, Universitat Politècnica de València, 46022 Valencia, SpainThe availability and affordability of consumer virtual reality (VR) devices have fueled their adoption during the product design process. High fidelity virtual prototypes can be created more quickly and are more cost-effective than using traditional methods, but certain product features are still difficult to evaluate, resulting in perceptual differences when a product is assessed using different visualization techniques. In this paper, we report two case studies in which a group of participants evaluated different designs of a product typology (i.e., a watering can) as presented in VR, VR with passive haptics (VRPH) and in a real setting (R) for the first case study, and VR and R for the second case study. The semantic differential technique was used for product evaluation, and an inferential statistical method using aligned rank transform (ART) proceedings was applied to determine perceptual differences between groups. Our results showed that product characteristics assessed by touch are the most susceptible to being affected by the environment, while the user background can have an effect in some product features.https://www.mdpi.com/2079-9292/12/14/3051virtual realityperceptioninteractionsubjective impressionspassive hapticshand-tracking
spellingShingle Almudena Palacios-Ibáñez
Francisco Felip-Miralles
Julia Galán
Carlos García-García
Manuel Contero
Consumer Subjective Impressions in Virtual Reality Environments: The Role of the Visualization Technique in Product Evaluation
Electronics
virtual reality
perception
interaction
subjective impressions
passive haptics
hand-tracking
title Consumer Subjective Impressions in Virtual Reality Environments: The Role of the Visualization Technique in Product Evaluation
title_full Consumer Subjective Impressions in Virtual Reality Environments: The Role of the Visualization Technique in Product Evaluation
title_fullStr Consumer Subjective Impressions in Virtual Reality Environments: The Role of the Visualization Technique in Product Evaluation
title_full_unstemmed Consumer Subjective Impressions in Virtual Reality Environments: The Role of the Visualization Technique in Product Evaluation
title_short Consumer Subjective Impressions in Virtual Reality Environments: The Role of the Visualization Technique in Product Evaluation
title_sort consumer subjective impressions in virtual reality environments the role of the visualization technique in product evaluation
topic virtual reality
perception
interaction
subjective impressions
passive haptics
hand-tracking
url https://www.mdpi.com/2079-9292/12/14/3051
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