Luxury goods and services: a comparative analysis between the markets of England and Poland
The aim of the article. In the article the luxury markets of Poland and England are analyzed. The main factors that determine differences in the formation and development of these markets are determined. Consumer behavior motives on the Polish and British luxury goods markets are outlined. The resul...
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| Format: | Article |
| Language: | English |
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Sumy State University
2017-03-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/en/journals/2017/1/84-93 |