Media Communications of Executive Power: Assessing Effectiveness

Assessing the Effectiveness of Media Communications of Executive Power: An Analysis of Speeches. This study focuses on developing a method to evaluate the effectiveness of communication between Russian executive authorities and citizens. The empirical data was collected from posts on the official pa...

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Main Authors: E. A. Bazhenova, M. A. Shirinkina
Format: Article
Language:Russian
Published: Tsentr nauchnykh i obrazovatelnykh proektov 2023-10-01
Series:Научный диалог
Subjects:
Online Access:https://www.nauka-dialog.ru/jour/article/view/4879
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author E. A. Bazhenova
M. A. Shirinkina
author_facet E. A. Bazhenova
M. A. Shirinkina
author_sort E. A. Bazhenova
collection DOAJ
description Assessing the Effectiveness of Media Communications of Executive Power: An Analysis of Speeches. This study focuses on developing a method to evaluate the effectiveness of communication between Russian executive authorities and citizens. The empirical data was collected from posts on the official pages of the Ministry of Health of the Russian Federation, Perm Krai Ministry of Health, and Sverdlovsk Oblast Ministry of Health on the social media platform VKontakte. The relevance of this research lies in the need to establish objective measures of speech performance based on verifiable data. One such measure is the engagement coefficient of users, determined through the online service Popsters.ru. The novelty of this study lies in interpreting effectiveness as a complex characteristic represented by the reactions of recipients — likes, comments, and reposts. The proposed algorithm for evaluating the effectiveness of media dialogue between authorities and citizens includes the following procedures: determining criteria for selecting content, automatic analysis of material, ranking publications, content analysis of publications, and identifying their discursive-stylistic features. It has been proven that the engagement of users in communication with authorities is influenced by the content, thematic, linguistic, and non-verbal parameters of the text (question-answer complexes, evaluative vocabulary, prospective and exclamatory constructions, categorization, emojis, etc.). This methodology can be used to assess the effectiveness of media dialogue between executive power and citizens on other digital platforms.
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spelling doaj.art-da796f505bff45bd80546c28d2f717552024-03-25T14:31:12ZrusTsentr nauchnykh i obrazovatelnykh proektovНаучный диалог2225-756X2227-12952023-10-0112822924410.24224/2227-1295-2023-12-8-229-2442577Media Communications of Executive Power: Assessing EffectivenessE. A. Bazhenova0M. A. Shirinkina1Perm State UniversityPerm State UniversityAssessing the Effectiveness of Media Communications of Executive Power: An Analysis of Speeches. This study focuses on developing a method to evaluate the effectiveness of communication between Russian executive authorities and citizens. The empirical data was collected from posts on the official pages of the Ministry of Health of the Russian Federation, Perm Krai Ministry of Health, and Sverdlovsk Oblast Ministry of Health on the social media platform VKontakte. The relevance of this research lies in the need to establish objective measures of speech performance based on verifiable data. One such measure is the engagement coefficient of users, determined through the online service Popsters.ru. The novelty of this study lies in interpreting effectiveness as a complex characteristic represented by the reactions of recipients — likes, comments, and reposts. The proposed algorithm for evaluating the effectiveness of media dialogue between authorities and citizens includes the following procedures: determining criteria for selecting content, automatic analysis of material, ranking publications, content analysis of publications, and identifying their discursive-stylistic features. It has been proven that the engagement of users in communication with authorities is influenced by the content, thematic, linguistic, and non-verbal parameters of the text (question-answer complexes, evaluative vocabulary, prospective and exclamatory constructions, categorization, emojis, etc.). This methodology can be used to assess the effectiveness of media dialogue between executive power and citizens on other digital platforms.https://www.nauka-dialog.ru/jour/article/view/4879media communications of executive power and societyspeech effectivenessspeech impactvkontakte social networkpopsters.ru service
spellingShingle E. A. Bazhenova
M. A. Shirinkina
Media Communications of Executive Power: Assessing Effectiveness
Научный диалог
media communications of executive power and society
speech effectiveness
speech impact
vkontakte social network
popsters.ru service
title Media Communications of Executive Power: Assessing Effectiveness
title_full Media Communications of Executive Power: Assessing Effectiveness
title_fullStr Media Communications of Executive Power: Assessing Effectiveness
title_full_unstemmed Media Communications of Executive Power: Assessing Effectiveness
title_short Media Communications of Executive Power: Assessing Effectiveness
title_sort media communications of executive power assessing effectiveness
topic media communications of executive power and society
speech effectiveness
speech impact
vkontakte social network
popsters.ru service
url https://www.nauka-dialog.ru/jour/article/view/4879
work_keys_str_mv AT eabazhenova mediacommunicationsofexecutivepowerassessingeffectiveness
AT mashirinkina mediacommunicationsofexecutivepowerassessingeffectiveness