Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing

Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing

Extension professionals and other practitioners address a wide variety of complex issues by providing education and encouraging behavior change using innovative strategies. The importance of prioritizing potential behaviors and selecting those with high expected impact cannot be overemphasized. How...

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Bibliographic Details
Main Authors: Laura A. Sanagorski Warner, John M. Diaz
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2020-10-01
Series:EDIS
Subjects:
Behavior change
behavior selection
social marketing
impact
Online Access:https://journals.flvc.org/edis/article/view/125413

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