Facebook during American election Campaigns: a tool for mobilization, fundraising and voting influence
U.S politicians have introduced a modern way in their electoral campaigns through the use of social media sites in order to transmit their political messages for mobilization purposes. In fact, such sites allow candidates to market themselves and to facilitate interaction with their potential voter...
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| Format: | Article |
| Language: | deu |
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University of Oran2
2015-12-01
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| Series: | Traduction et Langues |
| Subjects: | |
| Online Access: | https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/759 |
| _version_ | 1797739095437344768 |
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| author | Amel Ghermaoui |
| author_facet | Amel Ghermaoui |
| author_sort | Amel Ghermaoui |
| collection | DOAJ |
| description |
U.S politicians have introduced a modern way in their electoral campaigns through the use of social media sites in order to transmit their political messages for mobilization purposes. In fact, such sites allow candidates to market themselves and to facilitate interaction with their potential voters. Social media constitutes a shift in the media landscape, patterns a new guide for political communication, and allows candidates craft their political messages. Many scholars posit that traditional methods are losing ground in our modern times. Social networking sites like Face book show their successful use allowing reaching voters and influencing their choices. The purpose of this article is concerned with the analysis of the role this modern way plays taking the American election campaign case. As an example, Barack Obama’s campaign is taken as an example
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| first_indexed | 2024-03-12T13:53:21Z |
| format | Article |
| id | doaj.art-daa18b7d47a441bb9b49d6d75303c58e |
| institution | Directory Open Access Journal |
| issn | 1112-3974 2600-6235 |
| language | deu |
| last_indexed | 2024-03-12T13:53:21Z |
| publishDate | 2015-12-01 |
| publisher | University of Oran2 |
| record_format | Article |
| series | Traduction et Langues |
| spelling | doaj.art-daa18b7d47a441bb9b49d6d75303c58e2023-08-22T20:03:25ZdeuUniversity of Oran2Traduction et Langues1112-39742600-62352015-12-01142Facebook during American election Campaigns: a tool for mobilization, fundraising and voting influence Amel Ghermaoui0Universiy of Mostaganem Abdelhamid Ibn Badis- Algeria U.S politicians have introduced a modern way in their electoral campaigns through the use of social media sites in order to transmit their political messages for mobilization purposes. In fact, such sites allow candidates to market themselves and to facilitate interaction with their potential voters. Social media constitutes a shift in the media landscape, patterns a new guide for political communication, and allows candidates craft their political messages. Many scholars posit that traditional methods are losing ground in our modern times. Social networking sites like Face book show their successful use allowing reaching voters and influencing their choices. The purpose of this article is concerned with the analysis of the role this modern way plays taking the American election campaign case. As an example, Barack Obama’s campaign is taken as an example https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/759American election campaignssocial mediavotingFacebookBarack Obama |
| spellingShingle | Amel Ghermaoui Facebook during American election Campaigns: a tool for mobilization, fundraising and voting influence Traduction et Langues American election campaigns social media voting Barack Obama |
| title | Facebook during American election Campaigns: a tool for mobilization, fundraising and voting influence |
| title_full | Facebook during American election Campaigns: a tool for mobilization, fundraising and voting influence |
| title_fullStr | Facebook during American election Campaigns: a tool for mobilization, fundraising and voting influence |
| title_full_unstemmed | Facebook during American election Campaigns: a tool for mobilization, fundraising and voting influence |
| title_short | Facebook during American election Campaigns: a tool for mobilization, fundraising and voting influence |
| title_sort | facebook during american election campaigns a tool for mobilization fundraising and voting influence |
| topic | American election campaigns social media voting Barack Obama |
| url | https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/759 |
| work_keys_str_mv | AT amelghermaoui facebookduringamericanelectioncampaignsatoolformobilizationfundraisingandvotinginfluence |