Indonesian public officials after erroneous statements about COVID-19: An application of image restoration theory
IntroductionThis study aimed to examine the tactics and strategies of Indonesian public officials to restore their reputation after making false claims and policies on coronavirus 2019 (COVID-19). The significance of this study can be separated into two categories. First, the application of image re...
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Format: | Article |
Language: | English |
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Frontiers Media S.A.
2023-01-01
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Series: | Frontiers in Political Science |
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Online Access: | https://www.frontiersin.org/articles/10.3389/fpos.2022.1062237/full |
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author | Rindang Senja Andarini Miftha Pratiwi Rini Setiyowati Anang Dwi Santoso |
author_facet | Rindang Senja Andarini Miftha Pratiwi Rini Setiyowati Anang Dwi Santoso |
author_sort | Rindang Senja Andarini |
collection | DOAJ |
description | IntroductionThis study aimed to examine the tactics and strategies of Indonesian public officials to restore their reputation after making false claims and policies on coronavirus 2019 (COVID-19). The significance of this study can be separated into two categories. First, the application of image restoration theory to public organizations and public officials is uncommon. Second, it is essential to analyze the application of this theory to diverse social, political, and economic contexts of emerging nations; as a result, these distinctions may lead to varied research conclusions.MethodologyA dataset of 2,000 Instagram posts by Indonesian public officials was generated to conduct the content analysis.ResultsThis study found that reducing offensiveness, evading responsibility, and taking corrective action are the three most commonly seen practices followed by Indonesian public officials. This study confirms that denial and mortification are employed exceedingly infrequently in non-Western countries because both these strategies are believed to diminish the image of public leaders in public view.DiscussionThis study presents the practical implications that public officials or public relations experts who represent them must be cautious since it can have severe implications on their reputation. This study also argues that erroneous claims when posted by public officials attract unwanted public attention and negatively affect their image. Furthermore, this study provides practical implications for public officials and their representatives to be more cautious while handling media accounts. |
first_indexed | 2024-04-10T23:30:07Z |
format | Article |
id | doaj.art-daa86d4ab0b74e2f9c05bea8cc024251 |
institution | Directory Open Access Journal |
issn | 2673-3145 |
language | English |
last_indexed | 2024-04-10T23:30:07Z |
publishDate | 2023-01-01 |
publisher | Frontiers Media S.A. |
record_format | Article |
series | Frontiers in Political Science |
spelling | doaj.art-daa86d4ab0b74e2f9c05bea8cc0242512023-01-12T07:02:29ZengFrontiers Media S.A.Frontiers in Political Science2673-31452023-01-01410.3389/fpos.2022.10622371062237Indonesian public officials after erroneous statements about COVID-19: An application of image restoration theoryRindang Senja Andarini0Miftha Pratiwi1Rini Setiyowati2Anang Dwi Santoso3Department of Communication Science, Universitas Sriwijaya, Palembang, IndonesiaDepartment of Communication Science, Universitas Sriwijaya, Palembang, IndonesiaDepartment of Civic Education, Universitas Sriwijaya, Palembang, IndonesiaDepartment of Public Administration, Universitas Sriwijaya, Palembang, IndonesiaIntroductionThis study aimed to examine the tactics and strategies of Indonesian public officials to restore their reputation after making false claims and policies on coronavirus 2019 (COVID-19). The significance of this study can be separated into two categories. First, the application of image restoration theory to public organizations and public officials is uncommon. Second, it is essential to analyze the application of this theory to diverse social, political, and economic contexts of emerging nations; as a result, these distinctions may lead to varied research conclusions.MethodologyA dataset of 2,000 Instagram posts by Indonesian public officials was generated to conduct the content analysis.ResultsThis study found that reducing offensiveness, evading responsibility, and taking corrective action are the three most commonly seen practices followed by Indonesian public officials. This study confirms that denial and mortification are employed exceedingly infrequently in non-Western countries because both these strategies are believed to diminish the image of public leaders in public view.DiscussionThis study presents the practical implications that public officials or public relations experts who represent them must be cautious since it can have severe implications on their reputation. This study also argues that erroneous claims when posted by public officials attract unwanted public attention and negatively affect their image. Furthermore, this study provides practical implications for public officials and their representatives to be more cautious while handling media accounts.https://www.frontiersin.org/articles/10.3389/fpos.2022.1062237/fullimage restoration theoryIndonesiapublic officialsCOVID-19erroneous claim |
spellingShingle | Rindang Senja Andarini Miftha Pratiwi Rini Setiyowati Anang Dwi Santoso Indonesian public officials after erroneous statements about COVID-19: An application of image restoration theory Frontiers in Political Science image restoration theory Indonesia public officials COVID-19 erroneous claim |
title | Indonesian public officials after erroneous statements about COVID-19: An application of image restoration theory |
title_full | Indonesian public officials after erroneous statements about COVID-19: An application of image restoration theory |
title_fullStr | Indonesian public officials after erroneous statements about COVID-19: An application of image restoration theory |
title_full_unstemmed | Indonesian public officials after erroneous statements about COVID-19: An application of image restoration theory |
title_short | Indonesian public officials after erroneous statements about COVID-19: An application of image restoration theory |
title_sort | indonesian public officials after erroneous statements about covid 19 an application of image restoration theory |
topic | image restoration theory Indonesia public officials COVID-19 erroneous claim |
url | https://www.frontiersin.org/articles/10.3389/fpos.2022.1062237/full |
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