Assessing the Impact of Closure Type on Wine Ratings and Mood
We report on a preliminary study designed to assess the impact of the sound of the closure on the taste of wine. Given that people hold certain beliefs around the taste/quality of wines presented in bottles having different closure types, we expected that the sound of opening might influence people’...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2017-11-01
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| Series: | Beverages |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2306-5710/3/4/52 |
| _version_ | 1819078493595500544 |
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| author | Charles Spence Qian (Janice) Wang |
| author_facet | Charles Spence Qian (Janice) Wang |
| author_sort | Charles Spence |
| collection | DOAJ |
| description | We report on a preliminary study designed to assess the impact of the sound of the closure on the taste of wine. Given that people hold certain beliefs around the taste/quality of wines presented in bottles having different closure types, we expected that the sound of opening might influence people’s wine ratings. In particular, if participants hear a cork being pulled vs. the sound of a screw-cap bottle being opened then these two sounds will likely set different expectations that may then affect people’s judgment of the taste/quality of the wine that they are rating. In order to test this hypothesis, 140 people based in the UK (and of varying degrees of wine expertise) rated two wine samples along four scales, three relating to the wine and one relating to celebratory mood. The results demonstrated that the sound of a bottle being opened did indeed impact ratings. In particular, the quality of the wine was rated as higher, its appropriateness for a celebratory occasion, and the celebratory mood of the participant was also higher following the sound of the cork pop. These results add to the literature demonstrating that the sounds of opening/preparation of food and beverage products can exert a significant influence over the sensory and hedonic aspects of people’s subsequent tasting experience. |
| first_indexed | 2024-12-21T19:13:58Z |
| format | Article |
| id | doaj.art-dab71f85bbb6455d8912f3ea720032cb |
| institution | Directory Open Access Journal |
| issn | 2306-5710 |
| language | English |
| last_indexed | 2024-12-21T19:13:58Z |
| publishDate | 2017-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Beverages |
| spelling | doaj.art-dab71f85bbb6455d8912f3ea720032cb2022-12-21T18:53:07ZengMDPI AGBeverages2306-57102017-11-01345210.3390/beverages3040052beverages3040052Assessing the Impact of Closure Type on Wine Ratings and MoodCharles Spence0Qian (Janice) Wang1Crossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford, South Parks Road, Oxford OX1 3UD, UKCrossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford, South Parks Road, Oxford OX1 3UD, UKWe report on a preliminary study designed to assess the impact of the sound of the closure on the taste of wine. Given that people hold certain beliefs around the taste/quality of wines presented in bottles having different closure types, we expected that the sound of opening might influence people’s wine ratings. In particular, if participants hear a cork being pulled vs. the sound of a screw-cap bottle being opened then these two sounds will likely set different expectations that may then affect people’s judgment of the taste/quality of the wine that they are rating. In order to test this hypothesis, 140 people based in the UK (and of varying degrees of wine expertise) rated two wine samples along four scales, three relating to the wine and one relating to celebratory mood. The results demonstrated that the sound of a bottle being opened did indeed impact ratings. In particular, the quality of the wine was rated as higher, its appropriateness for a celebratory occasion, and the celebratory mood of the participant was also higher following the sound of the cork pop. These results add to the literature demonstrating that the sounds of opening/preparation of food and beverage products can exert a significant influence over the sensory and hedonic aspects of people’s subsequent tasting experience.https://www.mdpi.com/2306-5710/3/4/52closure typeopening soundswine perceptionexpectationspackaging |
| spellingShingle | Charles Spence Qian (Janice) Wang Assessing the Impact of Closure Type on Wine Ratings and Mood Beverages closure type opening sounds wine perception expectations packaging |
| title | Assessing the Impact of Closure Type on Wine Ratings and Mood |
| title_full | Assessing the Impact of Closure Type on Wine Ratings and Mood |
| title_fullStr | Assessing the Impact of Closure Type on Wine Ratings and Mood |
| title_full_unstemmed | Assessing the Impact of Closure Type on Wine Ratings and Mood |
| title_short | Assessing the Impact of Closure Type on Wine Ratings and Mood |
| title_sort | assessing the impact of closure type on wine ratings and mood |
| topic | closure type opening sounds wine perception expectations packaging |
| url | https://www.mdpi.com/2306-5710/3/4/52 |
| work_keys_str_mv | AT charlesspence assessingtheimpactofclosuretypeonwineratingsandmood AT qianjanicewang assessingtheimpactofclosuretypeonwineratingsandmood |