Seeing Objects as Faces Enhances Object Detection

The face is a special visual stimulus. Both bottom-up processes for low-level facial features and top-down modulation by face expectations contribute to the advantages of face perception. However, it is hard to dissociate the top-down factors from the bottom-up processes, since facial stimuli mandat...

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Main Authors: Kohske Takahashi, Katsumi Watanabe
Format: Article
Language:English
Published: SAGE Publishing 2015-09-01
Series:i-Perception
Online Access:https://doi.org/10.1177/2041669515606007
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author Kohske Takahashi
Katsumi Watanabe
author_facet Kohske Takahashi
Katsumi Watanabe
author_sort Kohske Takahashi
collection DOAJ
description The face is a special visual stimulus. Both bottom-up processes for low-level facial features and top-down modulation by face expectations contribute to the advantages of face perception. However, it is hard to dissociate the top-down factors from the bottom-up processes, since facial stimuli mandatorily lead to face awareness. In the present study, using the face pareidolia phenomenon, we demonstrated that face awareness, namely seeing an object as a face, enhances object detection performance. In face pareidolia, some people see a visual stimulus, for example, three dots arranged in V shape, as a face, while others do not. This phenomenon allows us to investigate the effect of face awareness leaving the stimulus per se unchanged. Participants were asked to detect a face target or a triangle target. While target per se was identical between the two tasks, the detection sensitivity was higher when the participants recognized the target as a face. This was the case irrespective of the stimulus eccentricity or the vertical orientation of the stimulus. These results demonstrate that seeing an object as a face facilitates object detection via top-down modulation. The advantages of face perception are, therefore, at least partly, due to face awareness.
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spelling doaj.art-dac2dea8982940aa9d658ee2d7dd72522022-12-21T23:11:44ZengSAGE Publishingi-Perception2041-66952015-09-01610.1177/204166951560600710.1177_2041669515606007Seeing Objects as Faces Enhances Object DetectionKohske TakahashiKatsumi WatanabeThe face is a special visual stimulus. Both bottom-up processes for low-level facial features and top-down modulation by face expectations contribute to the advantages of face perception. However, it is hard to dissociate the top-down factors from the bottom-up processes, since facial stimuli mandatorily lead to face awareness. In the present study, using the face pareidolia phenomenon, we demonstrated that face awareness, namely seeing an object as a face, enhances object detection performance. In face pareidolia, some people see a visual stimulus, for example, three dots arranged in V shape, as a face, while others do not. This phenomenon allows us to investigate the effect of face awareness leaving the stimulus per se unchanged. Participants were asked to detect a face target or a triangle target. While target per se was identical between the two tasks, the detection sensitivity was higher when the participants recognized the target as a face. This was the case irrespective of the stimulus eccentricity or the vertical orientation of the stimulus. These results demonstrate that seeing an object as a face facilitates object detection via top-down modulation. The advantages of face perception are, therefore, at least partly, due to face awareness.https://doi.org/10.1177/2041669515606007
spellingShingle Kohske Takahashi
Katsumi Watanabe
Seeing Objects as Faces Enhances Object Detection
i-Perception
title Seeing Objects as Faces Enhances Object Detection
title_full Seeing Objects as Faces Enhances Object Detection
title_fullStr Seeing Objects as Faces Enhances Object Detection
title_full_unstemmed Seeing Objects as Faces Enhances Object Detection
title_short Seeing Objects as Faces Enhances Object Detection
title_sort seeing objects as faces enhances object detection
url https://doi.org/10.1177/2041669515606007
work_keys_str_mv AT kohsketakahashi seeingobjectsasfacesenhancesobjectdetection
AT katsumiwatanabe seeingobjectsasfacesenhancesobjectdetection