Strategi Pemasaran dan Perilaku Penjual sebagai Determinan Customer Retention

Strategi Pemasaran dan Perilaku Penjual sebagai Determinan Customer Retention

The purpose of this study was to examine the effect of marketing strategies and salesman behaviour on customer retention. Seventy-five respondents were involved in this study. The analytical method used to test hypotheses is partial least square. We find that marketing strategies and salesman behavi...

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Bibliographic Details
Main Authors: Hanif Mauludin, Tundung Subali Patma, Kukuh Mulyadi
Format: Article
Language:English
Published: Politeknik Negeri Malang 2023-05-01
Series:Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen
Subjects:
marketing strategy
salesman behavior
customer retention
Online Access:https://jurnal.polinema.ac.id/index.php/JRAAM/article/view/1550

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