Top-down modulation impairs priming susceptibility in complex decision-making with social implications
Abstract Could social context variables prime complex decisions? Could top-down processes impair this priming susceptibility? Complex decisions have been mainly studied from economic and moral perspectives, and Dual Process Theories provide evidence of how these processes could be affected. To addre...
| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Language: | English |
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Nature Portfolio
2022-10-01
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| Series: | Scientific Reports |
| Online Access: | https://doi.org/10.1038/s41598-022-22707-x |
| _version_ | 1811197983413239808 |
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| author | Franco Agustín Bernal Tomás Alves Salgueiro Axel Brzostowski Emilio Recart Zapata Ayelén Carames Juan Manuel Pérez Damián Furman Martín Graziano Pablo Nicolás Fernández Larrosa |
| author_facet | Franco Agustín Bernal Tomás Alves Salgueiro Axel Brzostowski Emilio Recart Zapata Ayelén Carames Juan Manuel Pérez Damián Furman Martín Graziano Pablo Nicolás Fernández Larrosa |
| author_sort | Franco Agustín Bernal |
| collection | DOAJ |
| description | Abstract Could social context variables prime complex decisions? Could top-down processes impair this priming susceptibility? Complex decisions have been mainly studied from economic and moral perspectives, and Dual Process Theories provide evidence of how these processes could be affected. To address these issues from a political perspective, online experiments were conducted. Participants (n = 252) were asked to choose a face from 4 options, each associated with different frequencies (repetition priming) or with phrases with different emotional valence (emotional priming), for an unspecified task (UST group) or an important task (IMT group). The most repeated face was chosen most in the UST group, and was associated with lower response times. Positive faces were equally chosen by both groups. To compare results in a more ecological situation, a social study was conducted during the 2019 Argentine Presidential Election, including online surveys (n = 3673) and analysis of news media mentioning candidates. The familiarity and trust to each candidate explained the voting-probability for most of them, as well as correlated with their frequency of mentions in the news, their positive associations, and election results. Our results suggest complex decision-making is susceptible to priming, depending on top-down modulation. |
| first_indexed | 2024-04-12T01:23:34Z |
| format | Article |
| id | doaj.art-dadc6d424ed346e592b1053653819904 |
| institution | Directory Open Access Journal |
| issn | 2045-2322 |
| language | English |
| last_indexed | 2024-04-12T01:23:34Z |
| publishDate | 2022-10-01 |
| publisher | Nature Portfolio |
| record_format | Article |
| series | Scientific Reports |
| spelling | doaj.art-dadc6d424ed346e592b10536538199042022-12-22T03:53:43ZengNature PortfolioScientific Reports2045-23222022-10-0112111710.1038/s41598-022-22707-xTop-down modulation impairs priming susceptibility in complex decision-making with social implicationsFranco Agustín Bernal0Tomás Alves Salgueiro1Axel Brzostowski2Emilio Recart Zapata3Ayelén Carames4Juan Manuel Pérez5Damián Furman6Martín Graziano7Pablo Nicolás Fernández Larrosa8Instituto de Fisiología, Biología Molecular y Neurociencias (IFIByNE-UBA-CONICET)Instituto de Fisiología, Biología Molecular y Neurociencias (IFIByNE-UBA-CONICET)Instituto de Fisiología, Biología Molecular y Neurociencias (IFIByNE-UBA-CONICET)Instituto de Fisiología, Biología Molecular y Neurociencias (IFIByNE-UBA-CONICET)Instituto de Fisiología, Biología Molecular y Neurociencias (IFIByNE-UBA-CONICET)Departamento de Computación, Facultad de Ciencias Exactas y Naturales, Universidad de Buenos AiresDepartamento de Computación, Facultad de Ciencias Exactas y Naturales, Universidad de Buenos AiresInstituto de Ecología, Genética y Evolución, Facultad de Ciencias Exactas y Naturales, Universidad de Buenos AiresInstituto de Fisiología, Biología Molecular y Neurociencias (IFIByNE-UBA-CONICET)Abstract Could social context variables prime complex decisions? Could top-down processes impair this priming susceptibility? Complex decisions have been mainly studied from economic and moral perspectives, and Dual Process Theories provide evidence of how these processes could be affected. To address these issues from a political perspective, online experiments were conducted. Participants (n = 252) were asked to choose a face from 4 options, each associated with different frequencies (repetition priming) or with phrases with different emotional valence (emotional priming), for an unspecified task (UST group) or an important task (IMT group). The most repeated face was chosen most in the UST group, and was associated with lower response times. Positive faces were equally chosen by both groups. To compare results in a more ecological situation, a social study was conducted during the 2019 Argentine Presidential Election, including online surveys (n = 3673) and analysis of news media mentioning candidates. The familiarity and trust to each candidate explained the voting-probability for most of them, as well as correlated with their frequency of mentions in the news, their positive associations, and election results. Our results suggest complex decision-making is susceptible to priming, depending on top-down modulation.https://doi.org/10.1038/s41598-022-22707-x |
| spellingShingle | Franco Agustín Bernal Tomás Alves Salgueiro Axel Brzostowski Emilio Recart Zapata Ayelén Carames Juan Manuel Pérez Damián Furman Martín Graziano Pablo Nicolás Fernández Larrosa Top-down modulation impairs priming susceptibility in complex decision-making with social implications Scientific Reports |
| title | Top-down modulation impairs priming susceptibility in complex decision-making with social implications |
| title_full | Top-down modulation impairs priming susceptibility in complex decision-making with social implications |
| title_fullStr | Top-down modulation impairs priming susceptibility in complex decision-making with social implications |
| title_full_unstemmed | Top-down modulation impairs priming susceptibility in complex decision-making with social implications |
| title_short | Top-down modulation impairs priming susceptibility in complex decision-making with social implications |
| title_sort | top down modulation impairs priming susceptibility in complex decision making with social implications |
| url | https://doi.org/10.1038/s41598-022-22707-x |
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