PENGARUH PERSEPSI KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP MINAT BELI KONSUMEN BAN ACHILLES DI JAKARTA SELATAN

PENGARUH PERSEPSI KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP MINAT BELI KONSUMEN BAN ACHILLES DI JAKARTA SELATAN

Abstarct. This study aims to examine and analyze the influence of Perceived Quality, Brand Image, and Promotionon Purchase Intention of the Achilles consumer in South Jakarta. Preliminary research data was secondary data from the Achilles. Research data was from questionnaires that‘s distributed tot...

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Bibliographic Details
Main Authors: Endro Arifin, Achmad Fachrodji
Format: Article
Language:English
Published: Universitas Mercu Buana 2015-05-01
Series:MIX: Jurnal Ilmiah Manajemen
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/138

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