The Impact of customer relationship and the ability to value-added service in the performance of manufacturing SMEs in Aguascalientes
This research was conducted to know the impact of customer relationships and the ability to add value to the service on the performance of the Management Supply Chain SMEs in the State of Aguascalientes. For this, a quantitative study was conducted with correlational scope, crosssectional, in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Instituto Tecnológico Metropolitano
2017-07-01
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| Series: | Revista CEA |
| Subjects: | |
| Online Access: | https://revistas.itm.edu.co/index.php/revista-cea/article/view/171/174 |
| Summary: | This research was conducted to know the impact
of customer relationships and the ability to add
value to the service on the performance of the
Management Supply Chain SMEs in the State of
Aguascalientes. For this, a quantitative study was
conducted with correlational scope, crosssectional,
in which an instrument Likert scale
Such measurement is built, is composed of 27
items, divided into 3 main blocks: Relationship
with customers (16 items), ability to add valueadded
service (5 items) and performance (6
items). Which they were applied to a population
of 213 entrepreneurs in the city of
Aguascalientes. The data analysis was performed
through the statistical technique of linear regression, for which made use of statistical
software SPSS version 20, where the most
significant results showed that the relationship
with customers is fundamental to the SMEs to
achieve higher performance in managing the
supply chain. |
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| ISSN: | 2390-0725 2422-3182 |