Libyan PR Participants’ Perceptions of and Motivations for Studying PR in Libya
Public relations in Libya is very much a new phenomenon, even compared with other Arab countries, although there are PR practices growing in tandem with some large local businesses and organisations. Based on the assumption that PR continues to play a vital role in communities and businesses, it is...
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| Format: | Article |
| Language: | English |
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National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
2019-07-01
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| Series: | Romanian Journal of Communications and Public Relations |
| Subjects: | |
| Online Access: | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/275 |
| _version_ | 1797371523839819776 |
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| author | Mokhtar Elareshi Ayman Bajnaid |
| author_facet | Mokhtar Elareshi Ayman Bajnaid |
| author_sort | Mokhtar Elareshi |
| collection | DOAJ |
| description |
Public relations in Libya is very much a new phenomenon, even compared with other Arab countries, although there are PR practices growing in tandem with some large local businesses and organisations. Based on the assumption that PR continues to play a vital role in communities and businesses, it is important to reconsider and evaluate its practices regularly, especially in terms of teaching and skills (including its curriculum). This study explores the quality of the educational PR curriculum, training and taught courses in Libyan universities by focusing on the perceptions of Libyan PR’s academic professionals and senior PR students, covering roughly more than a quarter-century of teaching at undergraduate and postgraduate levels. It examines how university PR students are taught, what strategies and modules are applied and how professionals and students evaluate the PR curriculum and their practical advantages. Based on a survey (N=367) and interview (N=15) approach, the overall findings revealed that the PR curriculum needed to be updated and that PR should be recognised as a practical, not a theoretical, subject and should have its own union helping to provide more training programmes in an updated setting.
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| first_indexed | 2024-03-08T18:20:51Z |
| format | Article |
| id | doaj.art-dae78c0de64c4fafabd1226f4590bfbb |
| institution | Directory Open Access Journal |
| issn | 1454-8100 2344-5440 |
| language | English |
| last_indexed | 2024-03-08T18:20:51Z |
| publishDate | 2019-07-01 |
| publisher | National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest |
| record_format | Article |
| series | Romanian Journal of Communications and Public Relations |
| spelling | doaj.art-dae78c0de64c4fafabd1226f4590bfbb2023-12-31T01:22:19ZengNational University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, BucharestRomanian Journal of Communications and Public Relations1454-81002344-54402019-07-0121210.21018/rjcpr.2019.2.275275Libyan PR Participants’ Perceptions of and Motivations for Studying PR in LibyaMokhtar Elareshi0Ayman Bajnaid1Al Ain University of Science and TechnologyKing Abdulaziz University Public relations in Libya is very much a new phenomenon, even compared with other Arab countries, although there are PR practices growing in tandem with some large local businesses and organisations. Based on the assumption that PR continues to play a vital role in communities and businesses, it is important to reconsider and evaluate its practices regularly, especially in terms of teaching and skills (including its curriculum). This study explores the quality of the educational PR curriculum, training and taught courses in Libyan universities by focusing on the perceptions of Libyan PR’s academic professionals and senior PR students, covering roughly more than a quarter-century of teaching at undergraduate and postgraduate levels. It examines how university PR students are taught, what strategies and modules are applied and how professionals and students evaluate the PR curriculum and their practical advantages. Based on a survey (N=367) and interview (N=15) approach, the overall findings revealed that the PR curriculum needed to be updated and that PR should be recognised as a practical, not a theoretical, subject and should have its own union helping to provide more training programmes in an updated setting. https://journalofcommunication.ro/index.php/journalofcommunication/article/view/275Public relations teachingPR professionalismLibyan PRPR curricula |
| spellingShingle | Mokhtar Elareshi Ayman Bajnaid Libyan PR Participants’ Perceptions of and Motivations for Studying PR in Libya Romanian Journal of Communications and Public Relations Public relations teaching PR professionalism Libyan PR PR curricula |
| title | Libyan PR Participants’ Perceptions of and Motivations for Studying PR in Libya |
| title_full | Libyan PR Participants’ Perceptions of and Motivations for Studying PR in Libya |
| title_fullStr | Libyan PR Participants’ Perceptions of and Motivations for Studying PR in Libya |
| title_full_unstemmed | Libyan PR Participants’ Perceptions of and Motivations for Studying PR in Libya |
| title_short | Libyan PR Participants’ Perceptions of and Motivations for Studying PR in Libya |
| title_sort | libyan pr participants perceptions of and motivations for studying pr in libya |
| topic | Public relations teaching PR professionalism Libyan PR PR curricula |
| url | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/275 |
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